The Aging of Abercrombie & Fitch
January 23, 2015 7:03 AM Subscribe
"Mike indelibly linked his entire persona, his soul, to this brand’s image. He even tried to make himself look like his customers. He used to run around in ripped jeans and a T-shirt. He had plastic surgery,” says Lewis. “For him to change the brand would have taken the greatest psychologist in the world."Abercrombie & Fitch CEO Mike Jeffries steps down.
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