Malcolm McLean's fundamental insight, commonplace today but quite radical in the 1950's, was that the shipping industry's business was moving cargo, not sailing ships. That insight led to a concept of containerization quite different from anything that had come before. McLean understood that reducing the cost of shipping required not just a metal box but an entire new way of handling freight. Every part of the system - ports, ships, cranes, storage facilities, trucks, trains, and the operations of the shippers themselves - would have to change. In that understanding, he was years ahead of almost everyone else in the transportation industry.
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