Twitter aims for 1 in 20 tweets to be an advert
February 12, 2015 8:39 AM Subscribe
Twitter's Chief Sees Plenty of Money in Tweet Flow
"Twitter’s core business of selling ads that are inserted into the flow of tweets that every user sees has plenty of room to grow, [Twitter CEO Dick Costolo] said. The social network’s ideal model is for ads to make up about one in twenty tweets that the average user sees — the same level that Facebook strives for. 'We’re well below that now,' he said."
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