TV’s Old Product-Placement Era Could Be Nearing Its End
February 13, 2015 9:03 AM Subscribe
Madison Avenue is looking differently at so-called product placement, the decades-old practice of inserting name-brand cans of soda, gadgets, and cars into the scenes and dialogue of TV programs. [...] The days of jamming the mention of a Subway sandwich or Dr. Pepper into dialogue in, say, CBS’ “Hawaii Five-0” or NBC’s “Chuck” or the CW’s “90210” — all actual examples — may be coming to a close.
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