The Algorithmic Self: On Being Made by the Numbers
March 16, 2015 6:11 AM Subscribe
"The first step toward protecting the self in an age of algorithmic manipulation is to recognize such manipulation as a problem." Frank Pasquale, writing for The Hedgehog Review, grapples with "The Algorithmic Self."
To negotiate contemporary algorithms of reputation and search—ranging from resumé optimization on LinkedIn to strategic Facebook status updates to OkCupid profile grooming—we are increasingly called on to adopt an algorithmic self, one well practiced in strategic self-promotion. This algorithmic selfhood may be critical to finding job opportunities (or even maintaining a reliable circle of friends and family) in an era of accelerating social change. But it can also become self-defeating. Consider, for instance, the self-promoter whose status updates on Facebook or LinkedIn gradually tip from informative to annoying. Or the search engine−optimizing website whose tactics become a bit too aggressive, thereby causing it to run afoul of Google’s web spam team and consequently sink into obscurity. The algorithms remain stubbornly opaque amid rapidly changing social norms. A cyber-vertigo results, as we are pressed to promote our algorithmic selves but puzzled over the best way to do so.
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