It's Ikea's World, We Just Live In It
March 17, 2015 5:22 AM Subscribe
Today research is at the heart of Ikea’s expansion. “The more far away we go from our culture, the more we need to understand, learn, and adapt,” says Mikael Ydholm, who heads research. Rather than focus on differences between cultures, it’s his job to figure out where they intersect.
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