They're emulating our beer culture now, and it's kind of awkward. 🍺
March 22, 2015 10:17 AM Subscribe
How the West Coast-Style IPA Conquered the World - by Erin Mosbaugh, First We Feast:
"While many notable beers emerged from this scene—Ballast Point Sculpin, Alesmith IPA—few had the influence of Green Flash's flagship West Coast IPA. By trademarking the term in 2011 and emblazoning it across bottles in giant letters, the brewery effectively codified the regionality of the style and made it instantly recognizable to drinkers across the country (and beyond). Eagle Rock Brewery's Jeremy Raub explains, 'Green Flash West Coast IPA was a really over-the-top double IPA, which was the brewery's way to say, 'This is how we do it on the West Coast.' It was just over 8% ABV, resinous, and hoppy. It had more malt body, and it was 'dank,' as people like to call it."
"With the name becoming synonymous with that dank, almost weedlike aroma, brewers from coast to coast began naming beers West Coast IPAs, even if wasn't a style defined by the Brewers Association. 'I can't put my finger on an exact year, but if I had to guess, I would say the West Coast-style IPA really took off around 2010 for the mainstream consumer,' says Cilurzo. That was the fateful year that Cilurzo and his team poured 40 kegs of Pliny the Younger, the brewery's triple IPA, in 8 hours."See also at the end of the article: "40 Years of Influence: 10 Beers That Define the West Coast-Style IPA".
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