How to keep gamers happy losing to Pay to Win players
April 17, 2015 1:25 AM Subscribe
Paying to Win: Battlefield Heroes, Virtual Goods and Paying For Gameplay Advantages -- Ben Cousins, then general manager of Easy, EA's free to play development studio, looks at the controversy surrounding Battlefield Heroes and its "pay to win" model and how the game was (re)designed to deal with those complaints while still getting people to spent money on it. -- More presentations are available from his website.
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