Put it on ice bitch, Dr Pepper/Feeling so clean, it don't get no fresher
May 30, 2015 4:22 PM Subscribe
Most people are aware of the (troublesome) official and unofficial drink sponsorship for alcoholic drinks in pop music of all sorts (see also: St. Ides ads by early 1990s rappers), but there are also (un)official cross marketing efforts in sodas. Coca-Cola is probably the most prominent on and prolific on the official side, who have even sponsored a series of "Coke DJ-Culture" singles and mixes a decade back from some significantly large names in electronic/dance and hip-hop circles. Now add to the mix "Doctor Pepper," a song by Diplo with South Korean superstar CL, Mad Decent’s own RiFF RAFF and Atlanta’s OG Maco. It was a quick song thrown together by CL and built from there, not (yet) the official summer anthem for Dr. Pepper.
See also Red Bull Music Academy. For what it's worth I'd rather a branded course of study and festival over getting paid to drop a name. Not toe mention, RBMA are the only ones sponsoring anything in my genre.
posted by idiopath at 4:57 PM on May 30, 2015
posted by idiopath at 4:57 PM on May 30, 2015
I hear your rant about Dr Pepper CL, but I'm more of a QT guy.
(Interestingly enough, PC Music's output (as exemplified with the above Hey CT) has always felt like it's been influenced by the aesthetics of K-Pop to me. So now one of the bigger names in K-Pop puts out a song on a soft drink herself? Neat!)
posted by bigendian at 4:59 PM on May 30, 2015
(Interestingly enough, PC Music's output (as exemplified with the above Hey CT) has always felt like it's been influenced by the aesthetics of K-Pop to me. So now one of the bigger names in K-Pop puts out a song on a soft drink herself? Neat!)
posted by bigendian at 4:59 PM on May 30, 2015
That should be Dr Pepper, not Doctor Pepper... so it can be more easily changed to DJ Pepper.
And where does the Combination Pizza Hut and Taco Bell fit into this?
posted by oneswellfoop at 5:01 PM on May 30, 2015 [1 favorite]
And where does the Combination Pizza Hut and Taco Bell fit into this?
posted by oneswellfoop at 5:01 PM on May 30, 2015 [1 favorite]
I used to focus on my annoyance at the intrusive attention drain of clearly-apparent advertising.
Watching promotional tactics designed to encourage purchase and consumption work their way into our artistic culture seems worse. Particularly when the point is to convince people that the product is part of social rituals.
And of course, we all know that alcohol has proven health benefits, right?
I'm starting to respect a straight-up pitch that just interrupts my attention more.
posted by weston at 5:18 PM on May 30, 2015
Watching promotional tactics designed to encourage purchase and consumption work their way into our artistic culture seems worse. Particularly when the point is to convince people that the product is part of social rituals.
And of course, we all know that alcohol has proven health benefits, right?
I'm starting to respect a straight-up pitch that just interrupts my attention more.
posted by weston at 5:18 PM on May 30, 2015
I wonder if the causality of the hiphop/pop music-alcohol connection is reversed.
Does listening to your favorite rapper glorify a night on the town with a bottle of Ace of Spades cause kids to drink? That seems like the takeaway from the linked summary of the article. But is it possible that kids who want to be rebellious and drink early are the type of kids who like to listen to rebellious music? In other words, are the rappers singing about Ciroq bumping during chess club? Or is that music popular among the "cool set" who is (and has) always been the kids who want to do adult stuff early as a way of showing their independence? The cool set is more likely to drink than the chess set for the same reason.
posted by dios at 5:26 PM on May 30, 2015 [2 favorites]
Does listening to your favorite rapper glorify a night on the town with a bottle of Ace of Spades cause kids to drink? That seems like the takeaway from the linked summary of the article. But is it possible that kids who want to be rebellious and drink early are the type of kids who like to listen to rebellious music? In other words, are the rappers singing about Ciroq bumping during chess club? Or is that music popular among the "cool set" who is (and has) always been the kids who want to do adult stuff early as a way of showing their independence? The cool set is more likely to drink than the chess set for the same reason.
posted by dios at 5:26 PM on May 30, 2015 [2 favorites]
dios: the link brings up that point. My take is that direct one way causality is a rare occurance in culture.
posted by idiopath at 5:54 PM on May 30, 2015 [1 favorite]
posted by idiopath at 5:54 PM on May 30, 2015 [1 favorite]
How could you not include that the only public part of Dr Dre's Detox is in a Dr. Pepper commercial?!
posted by yeahwhatever at 6:29 PM on May 30, 2015 [1 favorite]
posted by yeahwhatever at 6:29 PM on May 30, 2015 [1 favorite]
1995 Sprite commercial with freestyling by Grand Puba
posted by jonp72 at 7:14 PM on May 30, 2015 [2 favorites]
posted by jonp72 at 7:14 PM on May 30, 2015 [2 favorites]
yeahwhatever, I thought that was something recent, but it's of the same vintage as Dr. Pepper's challenge to Axl Rose by offering a free can to everyone in America if Rose's LP was released in 2008.
To be honest, this was my effort to pad my effort to share my slightly unhealthy love for this song.
posted by filthy light thief at 7:15 PM on May 30, 2015
To be honest, this was my effort to pad my effort to share my slightly unhealthy love for this song.
posted by filthy light thief at 7:15 PM on May 30, 2015
My top advert songs are Fun Buggy and Dance the Slurp.
posted by solarion at 7:36 PM on May 30, 2015 [2 favorites]
posted by solarion at 7:36 PM on May 30, 2015 [2 favorites]
I approve of almost anything CL is involved in.
posted by azarbayejani at 7:55 PM on May 30, 2015 [1 favorite]
posted by azarbayejani at 7:55 PM on May 30, 2015 [1 favorite]
I never half step cause I'm not a half-stepper/Drink a lot of soda so they call me Dr. Pepper
posted by mynameisluka at 8:15 PM on May 30, 2015 [2 favorites]
posted by mynameisluka at 8:15 PM on May 30, 2015 [2 favorites]
it's of the same vintage as Dr. Pepper's challenge to Axl Rose by offering a free can to everyone in America if Rose's LP was released in 2008
I once wrote an entire fan-cannon story of how sublimely weird generals representing the Stormlands and the Arbor fought each other to a standstill while listening over and over and over again to the leaked GnR tracks. I mean, come on, "There Was a Time" - you can see the pikes lowering and the cavalry reserves thundering up listening to the flow of the song! It was like something from the late '60s, early '70s metal scene arrived fresh and new, and it was about a bad breakup and substance abuse!
The official release was... not that. "Overproduced, Out-Of-Touch LA Hairmetal Dreck" was closer to the mark.
posted by Slap*Happy at 8:27 PM on May 30, 2015
I once wrote an entire fan-cannon story of how sublimely weird generals representing the Stormlands and the Arbor fought each other to a standstill while listening over and over and over again to the leaked GnR tracks. I mean, come on, "There Was a Time" - you can see the pikes lowering and the cavalry reserves thundering up listening to the flow of the song! It was like something from the late '60s, early '70s metal scene arrived fresh and new, and it was about a bad breakup and substance abuse!
The official release was... not that. "Overproduced, Out-Of-Touch LA Hairmetal Dreck" was closer to the mark.
posted by Slap*Happy at 8:27 PM on May 30, 2015
Not going to lie, I liked the QT number, but I tend to run full hot or cold with Diplo. Either I love the track or I am seriously meh. This was unfortunately the latter.
(You wanted my opinion, right?) Hadn't heard it yet, so good on that.
posted by Samizdata at 9:58 PM on May 30, 2015
(You wanted my opinion, right?) Hadn't heard it yet, so good on that.
posted by Samizdata at 9:58 PM on May 30, 2015
I approve of almost anything CL is involved in.
But that's countered by my disapproval of pretty well everything that Riff Raff is involved in.
posted by PeterMcDermott at 4:04 AM on May 31, 2015
But that's countered by my disapproval of pretty well everything that Riff Raff is involved in.
posted by PeterMcDermott at 4:04 AM on May 31, 2015
But that's countered by my disapproval of pretty well everything that Riff Raff is involved in.
What?! RiFF RAFF is The Man...
posted by MikeMc at 7:41 AM on May 31, 2015
What?! RiFF RAFF is The Man...
posted by MikeMc at 7:41 AM on May 31, 2015
Dr Pepper is sooooo lazy and underwritten, especially the hook. I like CL but her rapping isn't charismatic enough to sell this bit of nothing.
Usually rappers make it big in the states before they subject us to brainfarts like this.
posted by subdee at 12:00 PM on May 31, 2015
Usually rappers make it big in the states before they subject us to brainfarts like this.
posted by subdee at 12:00 PM on May 31, 2015
Negativland (the sellouts!) had an entire soda-pop marketing album, Dispepsi. They also did the Nesbitt's Lime Soda Song.
posted by battleshipkropotkin at 6:53 AM on June 1, 2015 [1 favorite]
posted by battleshipkropotkin at 6:53 AM on June 1, 2015 [1 favorite]
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posted by stifford at 4:46 PM on May 30, 2015