Activia, Monterey Jill, & Special K Down the Hatch
June 25, 2015 2:59 PM Subscribe
Here's what happens when a man eats nothing but food made for women. When I began my exploration of gendered food items, I was hoping for a dramatic payoff.... Instead, I got a pile of cardboard packaging and confirmation of my thesis: marketing something as “for women” -- the pinks and purples, the low-calorie labels, the suggestions that life is just sooooo crazy and women need to take a break with a thumbnail-sized brownie -- is the dumbest gimmick in food marketing.
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