Design flight
August 29, 2015 7:29 AM   Subscribe

 
Perhaps my favourite piece of design ever were the 1971 Chermayeff & Geismar PanAm's World ads (28, 29 and 32 in the slideshow, and it's missing my favourite one, which I'd love to have a wall to put it someday). One photo taking the whole frame, just "PanAm's World" and the destination. They're just so... evocative. From the tone of the film, the no-nonsense modernism, it really manages to send you to one place in time and space.

(also, is it me, or is that slideshow crazy slow? I mean, not even dialup modem slow)
posted by lmfsilva at 9:31 AM on August 29, 2015 [4 favorites]


Worth pointing out that pre deregulation air fares were crazy high and most people simply couldn't afford to fly.
posted by dmt at 9:57 AM on August 29, 2015 [6 favorites]


What's the difference between looking cool and showing looking cool?

Those posters do look cool! They... show a cool look?
posted by moonmilk at 10:47 AM on August 29, 2015


dmt: "Worth pointing out that pre deregulation air fares were crazy high and most people simply couldn't afford to fly."

Exactly: airlines were competing for the dollars of the rich, and since they couldn't compete on price they competed on luxury. Most of these posters are merely selling the idea of going to far-flung places when doing so was still a novelty. Air travel was a lifestyle marker and was sold as such through design.
posted by savetheclocktower at 11:08 AM on August 29, 2015 [3 favorites]


Here's a nice essay with more background on the minimalist Chermayeff & Geismar posters for PanAm. Evidently (and perhaps predictably) they are fetishized by graphic designers and all but ignored by collectors of typical travel posters. Just too modern and uncompromising.
posted by How the runs scored at 1:40 PM on August 29, 2015 [1 favorite]




This book, by the way, is 11/10 awesome and sucked up like a half hour of my time when i came across it in a store. Completely worth checking out, if not buying.
posted by emptythought at 5:43 PM on August 29, 2015


When I was ten, Braniff and BOAC were the two biggies on my airline bucket list: the Braniff ones because their airplanes came in a bunch of different colors and went to South America (they had a panel of Rio by night) and BOAC flew Vickers VC-10s which my friends and I thought the coolest airplane.

There is a site called Airline Poster Art. There is an iconic Eastern panel for Acapulco there as well as the Braniff Rio panel.
posted by jet_silver at 7:15 PM on August 29, 2015


What's the difference between looking cool and showing looking cool?

When you show it, you know it.
posted by zoinks at 11:30 PM on August 29, 2015


This is my childhood. Aeroflot to Delhi from Kuala Lumpur. BOAC to Calcutta. Travel agents' offices with potted palms. The Little Maharajah.
posted by infini at 3:08 AM on August 30, 2015


These posters are simply breathtaking. It's a shame flying is no longer an adventure.
posted by Gelatin at 10:53 AM on August 31, 2015


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