When you look in the mirror, who do you see?
October 15, 2015 3:12 PM Subscribe
Reflections of the past is an award-winning photo series by commercial advertising photographer Tom Hussey.
Photographs show an elderly person looking pensively at the reflection of his/her younger self in the mirror. Hussey was inspired by a World War II veteran who said “I can’t believe I’m going to be 80. I feel like I just came back from the war. I look in the mirror and I see this old guy.” The images were used by Novartis in a marketing campaign for a treatment for Alzheimer’s disease. The campaign won a Gold Addy Award from the American Advertising Federation and was featured in the Communication Arts Photography Annual.
Photographs show an elderly person looking pensively at the reflection of his/her younger self in the mirror. Hussey was inspired by a World War II veteran who said “I can’t believe I’m going to be 80. I feel like I just came back from the war. I look in the mirror and I see this old guy.” The images were used by Novartis in a marketing campaign for a treatment for Alzheimer’s disease. The campaign won a Gold Addy Award from the American Advertising Federation and was featured in the Communication Arts Photography Annual.
It's backwards. I don't usually feel mentally slow or too far out of touch. I'm pretty strong and every once in a long while I get enough sleep or my pain medication actually works for a damn change and I feel like the same young jerk I've always been. Then I pass a mirror somewhere and there's some sorry old asshole looking back. Serious buzzkill, mirrors are. The actors in them are totally wrong for the part. It's backwards.
posted by It's Raining Florence Henderson at 3:46 PM on October 15, 2015 [11 favorites]
posted by It's Raining Florence Henderson at 3:46 PM on October 15, 2015 [11 favorites]
Your Reflections May Vary
posted by It's Raining Florence Henderson at 3:49 PM on October 15, 2015 [1 favorite]
posted by It's Raining Florence Henderson at 3:49 PM on October 15, 2015 [1 favorite]
The miracles of admiring the mirage in my mirror...(etymological musing)...
posted by lazycomputerkids at 4:23 PM on October 15, 2015
posted by lazycomputerkids at 4:23 PM on October 15, 2015
I'm not even that old and I feel like that every time I look in the mirror. My brain still expects me to be about thirty five years old, not fifty.
posted by octothorpe at 6:07 PM on October 15, 2015
posted by octothorpe at 6:07 PM on October 15, 2015
There's this old white guy shadowing me everywhere... this is some clever stuff, with a big dash of wisdom.
posted by MikeWarot at 8:19 PM on October 15, 2015 [1 favorite]
posted by MikeWarot at 8:19 PM on October 15, 2015 [1 favorite]
I thought that was really great until
The images were used by healthcare company Novartis in a marketing campaign for its Exelon Patch, which is used for the treatment of Alzheimer’s disease.
Have we really reached the point where the taint of Pharma (Novartis /= "healthcare company") ruins everything? In my mind yes, yes we have.
"Here take this pill, a pill that costs more than what a paid caregiver who would give you more actual dignity, hands on healing, and improved outcomes than this pill...take this pill, and you will once again be a strapping young firefighter full of vigor!"
posted by Slarty Bartfast at 8:28 PM on October 15, 2015
The images were used by healthcare company Novartis in a marketing campaign for its Exelon Patch, which is used for the treatment of Alzheimer’s disease.
Have we really reached the point where the taint of Pharma (Novartis /= "healthcare company") ruins everything? In my mind yes, yes we have.
"Here take this pill, a pill that costs more than what a paid caregiver who would give you more actual dignity, hands on healing, and improved outcomes than this pill...take this pill, and you will once again be a strapping young firefighter full of vigor!"
posted by Slarty Bartfast at 8:28 PM on October 15, 2015
Have we really reached the point where the taint of Pharma (Novartis /= "healthcare company") ruins everything? In my mind yes, yes we have.
Many artists need patrons. This has been true for thousands of years. The Medicis were evil fuckers. And they bankrolled Michaelangelo as a form of public relations.
posted by Cool Papa Bell at 9:04 PM on October 15, 2015 [1 favorite]
Many artists need patrons. This has been true for thousands of years. The Medicis were evil fuckers. And they bankrolled Michaelangelo as a form of public relations.
posted by Cool Papa Bell at 9:04 PM on October 15, 2015 [1 favorite]
It's backwards.
Somehow I can't help but see them backwards, attractive young person looks in the mirror and sees the inescapable doom of aging.
Artistically, these look so much like Norman Rockwell paintings -- I think it's the smiles -- that I had to google to see if this idea was copying one of his paintings. (I'll let the reader decide if that is a good thing or a bad thing.)
posted by mmoncur at 9:37 PM on October 15, 2015
Somehow I can't help but see them backwards, attractive young person looks in the mirror and sees the inescapable doom of aging.
Artistically, these look so much like Norman Rockwell paintings -- I think it's the smiles -- that I had to google to see if this idea was copying one of his paintings. (I'll let the reader decide if that is a good thing or a bad thing.)
posted by mmoncur at 9:37 PM on October 15, 2015
It's backwards.
Didn't Vonnegut call it a leak?
posted by lazycomputerkids at 11:02 PM on October 15, 2015
Didn't Vonnegut call it a leak?
posted by lazycomputerkids at 11:02 PM on October 15, 2015
I also keep expecting to see 35-year-old me in my mirror and nope, surprise! How did this person who sort of resembles both my mom and dad get in there to look back at me?
posted by Lynsey at 9:16 AM on October 16, 2015
posted by Lynsey at 9:16 AM on October 16, 2015
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posted by tecg at 3:27 PM on October 15, 2015