Thing got bad and things got worse
I guess you know the tune
Oh lord, stuck In Loudi again...
The game-changer for China becoming the primary target of Hollywood’s blockbuster movie focus has been the performance of Transformers: Age of Extinction. Paramount (VIAB), the studio behind the film, laid much groundwork in China, from moving physical production for part of the film there (and hiring famous Chinese actors) to featuring many well-known Chinese products in the form of placements in the movie (even Chinese viewers were perplexed by a scene were a character uses an ATM card from the China Construction Bank while deep in the heart of Texas).
As far as Transformers goes, “[Paramount] didn’t even bother having a premiere here, they did the thing in China,” Brown observes. The numbers do speak for themselves. Transformers has pulled in over $300 million from China alone, whereas box office receipts in the U.S. are around $241 million for a movie that just crossed the $1 billion mark in worldwide ticket sales. Transformers has now beat out Avatar to be the number one grossing film in Chinese box office history.
“It’s a massive audience, [the Chinese] get really excited about going to the movies,” Brown opines. “They’re sleeping in the streets for Spiderman there, it’s a totally different ballgame.”
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