Sheer Innovation: The iconic L'Eggs egg
January 24, 2016 6:40 AM Subscribe
"The plastic shine of the L’eggs egg pantyhose package is instantly recognizable to anybody who browsed grocery, drug, or convenience store shelves during the 1970s and ‘80s. First introduced in 1969, L’eggs brought women’s hosiery out of the specialty shop and to the mass market, providing women with an alternative to the frippery of garters and stockings and simultaneously creating a merchandizing phenomenon that changed not only the hosiery industry but those of package design and visual retailing."
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