Pink Prepping: On pitching disaster readiness to women
February 6, 2016 12:53 PM Subscribe
Lisa Bedford's "Survival Mom" blog, which aims to help women, and especially mothers, be ready for a myriad of possible disasters, is "part of the new accessible, female-oriented, and, crucially, logical face of prepping. Even that word — prepping — makes it sound like an extension of performing responsible motherhood: like scheduling your kid’s dentist appointments ahead of time or making sure to take get your Christmas card ready in October. ... [and] Bedford’s advice feels more and more common sense." Anne Helen Petersen, "What to Expect When You're Expecting the Collapse of Society" (SLBuzzfeed).
“All the websites are the same!” Bedford exclaims from the driver’s seat of her pickup, which she’s piloting with ease through the sea-like puddles of rain, the hum of talk radio droning in the background. “They’re all very, very male-oriented, and those men are much more into the idea of protection. They’ll spend hours debating firearms. But I read something like that, and I think, I know most of you have wives and girlfriends, so where do they come in? You’re sitting here debating the right kind of specific specialty tool for your bug-out bag, but what about your wife? Could she really haul a 45-pound carry? What about your kids? What are you going to do when your autistic son won’t eat anything but Cheerios and mac ‘n’ cheese three meals a day, and now you have to get out of the house?”
This thread has been archived and is closed to new comments