The Global Makeup Gorillas
April 6, 2016 12:16 PM Subscribe
Who owns who? Corporate ownership of global makeup brands (Avery Mae Beauty blog)
"Welcome to my research into corporate ownership of global makeup brands! I have been working on this post for quite awhile - I became interested tracing the corporate ownership chains of color cosmetics brands by researching similar formulas of brands owned by the same corporate umbrella and it snowballed into a huge project.
"Why does it matter? My philosophy is that customers and consumers deserve to be informed and that being more informed leads to better decision making. If you have been curious about why certain brands have formulas similar to other brands or how brands change over time, this list will hopefully add some illumination to your buying decisions."
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