Corporate Anthems.
March 27, 2002 1:38 AM   Subscribe

Corporate Anthems. Oh boy! I strongly recommend McKinsey and Ericsson ("Network Intelligence - You And Me!").
posted by heimkonsole (13 comments total)
did u have to post that so early, now i feel ill :-(
posted by monkeyJuice at 1:46 AM on March 27, 2002

nice to see those tunes getting some proper hosting!
we discussed them before actually, down here

i'd also like to mention that i have the kpmg song as the ringtone on my phone :)
posted by sawks at 2:38 AM on March 27, 2002

where did you get the ringtone from and can you suggest a good site for others?
posted by Frasermoo at 3:22 AM on March 27, 2002

the ringtone is available on the original corporate anthems site, just scroll down to kpmg

it was sent to my phone by a friend, so i'm not sure how you'd go about getting it onto yours - anyone know a web based service for this?
posted by sawks at 4:03 AM on March 27, 2002

Great link - all of our favorite corporate anthems (who doesn't love a good corporate anthem) in one place. My all-time favorite, and one that they just have to add, is the very entertaining Oranges and Graphic Design song from The Chopping Block. The music is bad, the lyrics are bad, and the chorus singing is beyond bad, so naturally you can't stop listening to it. Good stuff.
posted by iconomy at 6:02 AM on March 27, 2002

Amazing. I've always wondered- who writes this stuff? If one were so inclined, how does one "break into" this business? Is there a cottage industry of corporate song/jingle composers? Is there an 800-lb. gorilla in that market? Do they have a trade mag? Maybe it's just me, but I find that kind of stuff fascinating...
posted by mkultra at 6:59 AM on March 27, 2002

You're not alone. I love that shit too. I mean it's like you understand these brainwash tactics but it's so ridiculous and obvious... how can anybody be truely touched and inspired by this? But some managers seem to think exactly that.
posted by heimkonsole at 7:26 AM on March 27, 2002

kill me.
posted by dong_resin at 7:28 AM on March 27, 2002

how can anybody be truely touched and inspired by this?

I agree. The only way these things could be inspiring, would be if they had been created from the "...bottom up...".

For instance, due to my rather long-term relationship with Microsoft, I have seen a few internal "ads", while they are not songs, some are simply hilarious. Mostly shown at conferences or partner events. Brian Valentine has the best... ("I am..." parody, "Tommy Boy" parody, etc.)

But some managers seem to think exactly that.

I am reminded of Scott Adams' sneaking in disguised to Logitech, and consulting with their executive team on "vision". It's a farce if it comes from too high up the chain...
posted by jkaczor at 8:11 AM on March 27, 2002

What is up with those Samsungsamsungsamsungsamsung commericals? Where everyone is orange and blue with plastified hair? Mystifying! And Siemens has a lot to answer for with their whackadoo jingles.
posted by Kafkaesque at 8:34 AM on March 27, 2002

Ahh, one advantage to the newer, tighter-capital world is that little software companies (like where I work) no longer have the money lying around to even think about commissioning a company jingle :-)

One bright side to the tech meltdown, I guess...
posted by sib at 9:46 AM on March 27, 2002

Speaking of corporate anthems, a band called Mirrors on Shoes recently released a song called "LiveJournal".

"Some kids have blogs or diaryland,
for reasons i can't understand
scribble couldn't hold a candle to a livejournal paid account
what more can i say, or is that it?
besides the fact that LJ's the whip
It's time for me to log-out

There's one more thing that you've got to know

On Live Journal, Live Journal
Making fun of your friends behind their back
On Live Journal, Live Journal
Chronicle your gerbil's heart attack..."

posted by insomnia_lj at 10:48 AM on March 27, 2002

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