Amazon Video Goes Monthly
April 18, 2016 8:52 AM Subscribe
Getting just the video streaming will run $8.99 per month (as opposed to the $99 per year Prime subscription, which works out to $8.25 a month), while a month of full Prime services will go for $10.99. The intent seems to be luring people in for free shipping around Christmas or to binge a TV series, and then them either wanting to stick around or just forgetting about the subscription. Or it may just be to "anchor" the price of the annual program against a higher-priced monthly alternative.
This post was deleted for the following reason: The splitting move is interesting and I get the basic impetus here of wanting to note and talk about a big move by a major company, but there's not much there there with the current framing; maybe give this another go in a couple days once there's a little more critical discussion to build a post out of. -- cortex
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