State of the Digital Nation 2016
June 3, 2016 12:03 PM Subscribe
A sweeping wave of acquisitions has decimated the ranks of independent agencies and formed two clashing clans. On the one side are the giants of advertising and marketing and on the other the titans of management consultancy. Meanwhile the market over which they are fighting is in the midst of a multi-faceted existential crisis.Jules Ehrhardt presents the state of digital ad agencies in 2016, and how they are coping with ad blockers, the rise of apps, and the other massive changes in both media and consumption in the past few years.
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