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March 21, 2017 2:42 AM   Subscribe

2 sonic branding experts talk about the psychology of famous sounds - from Nokia and T-Mobile ringtones to intros for Sega and EA Games and even the MGM lion. (SLYT)
posted by divabat (23 comments total) 24 users marked this as a favorite
 
Can't not.
posted by edeezy at 2:50 AM on March 21, 2017 [7 favorites]


I've just been binging on "Law & Order: Criminal Intent" so I've been hearing that Chung! Chunk! sound a lot lately. I seem to recall the producers melding a quite complicated assortment of sounds for the final piece. Rather than me hearing a jail cell door, I kind of picture handcuffs being dramatically clinked on.
posted by Chitownfats at 3:08 AM on March 21, 2017


I've always substituted my own choices for default sounds/alerts-- mostly R2D2 and HAL.
posted by lazycomputerkids at 4:13 AM on March 21, 2017 [1 favorite]


I've always substituted my own choices for default sounds/alerts-- mostly R2D2 and HAL.

I mostly have it silenced, as I am not a nightmare person, but I have been enjoying using the Mario Coin sound effect as my text alert.
posted by Rock Steady at 4:25 AM on March 21, 2017


Wut, a dialup sound but no sosumi?
posted by farlukar at 4:25 AM on March 21, 2017 [1 favorite]


Nice!

If you enjoyed this like I did, the 20kHz podcast has a shows about the origins of well recognized sounds. There is a great show about the history of 8bit. The 99% Invisible podcast has a whole episode dedicated to the NBC chimes.
posted by drowsy at 4:51 AM on March 21, 2017 [6 favorites]


Came here to recommend 20kHz, but drowsy beat me to it. It is a seriously good podcast, and has been like an oasis in a desert of news and politics podcasts that make up a majority of my podcast subscriptions.
posted by noneuclidean at 5:09 AM on March 21, 2017 [2 favorites]


Does anyone leave those system sound enabled on a mac these days? I can remember if they were off by default or if I turned them off as soon as I got my laptop but I can't imagine trying to work with them enabled.
posted by octothorpe at 5:28 AM on March 21, 2017 [1 favorite]


The Switched on Pop podcast (introduced to me in the Rio thread last week) breaks down the Nokia ringtone in amazing musical and structural detail. The SoP podcast can get really lengthy in places but I enjoyed this one a lot.
posted by JoeZydeco at 5:41 AM on March 21, 2017 [2 favorites]


Does anyone leave those system sound enabled on a mac these days? I can remember if they were off by default or if I turned them off as soon as I got my laptop but I can't imagine trying to work with them enabled.

I do. I don't recall it ever being annoying, but maybe it's more subtle than it used to be. I just noticed the default is "funk" so I changed it to "sosumi".
posted by lagomorphius at 6:11 AM on March 21, 2017


Does anyone leave those system sound enabled on a mac these days? I can remember if they were off by default or if I turned them off as soon as I got my laptop but I can't imagine trying to work with them enabled.

Thankfully (at least on my Mac) the alert sounds are still relegated to actual errors and mistakes. Given Apple's newfound love for popping-up "alerts" every 15 minutes, I'd be going batty hearing that damned sound if they all triggered it..."Yes, yes, Mac, I know my keyboard batteries are getting low. But, they're still at 18% and have been for a week now. And, yes, I know there are updates. But, I just don't care if Application Loader ever gets updated"
posted by Thorzdad at 6:41 AM on March 21, 2017


I've got a phone ringtone just like Tony Soprano's. A lot of people sort of recognize it but can't place it. I wonder if it was made especially for the series.
posted by exogenous at 6:46 AM on March 21, 2017


I had 24's CTU phone ring as my office phone ring for awhile to bring a sense of drama to my cube.
posted by DrAstroZoom at 7:06 AM on March 21, 2017 [2 favorites]


I love The Microsoft Sound but my attempts at setting it as a ringtone have so far failed.
posted by tel3path at 7:56 AM on March 21, 2017


Interesting stuff. And while we're sharing sound design links, Rich Vreeland (AKA Disasterpeace) and Akash Thakkar gave a fantastic talk on the sound in Hyper Light Drifter at this year's GDC.
posted by Mike Smith at 9:19 AM on March 21, 2017


Surprised they did not include the startup sounds of Windows XP, Windows 7 and Windows 10.
posted by Seekerofsplendor at 10:06 AM on March 21, 2017


I changed my default notification sound so that I Don't Panic when I get an email. I also changed my ringtone to this (6:22-6:36).

I've had these set for years and I still get a giggle out of them.
posted by Greg_Ace at 10:09 AM on March 21, 2017 [2 favorites]


I get a lot of nerd joy in using the ringtone Jobs used onstage in the iPhone reveal in 2007.
posted by not_the_water at 10:34 AM on March 21, 2017


Mäkitorppa!

Twenty years after leaving Finland, and I still associate the titular ringtone with a telephone shop that no longer exists.

Skip to 11:11 (unless you too love reliving Finnish TV commercials of 1998) and behold.
posted by fraula at 1:27 PM on March 21, 2017


Wonder no more, exogenous. Tony Soprano's ringtone was from a Sony Ericsson T39, and it was called "Melody 1."

Here is a link to a T39 demo where you can read the name ("Melodia 1), and just start to hear the beginning of the tone (at 5:55). (There's lots of places to hear and download the full thing, but it was tricky to get positive confirmation of the model and title.)

Yes, it's possible that I listened to a whole lot of ringtones just now trying to track down an authoritative source.
posted by LEGO Damashii at 1:28 PM on March 21, 2017 [5 favorites]


I genuflect before you
posted by exogenous at 4:10 AM on March 22, 2017 [2 favorites]


I love The Microsoft Sound but my attempts at setting it as a ringtone have so far failed.

People who miss The Microsoft Sound might like the system sounds that come with Ubuntu Studio. I used to use them in Windows (after my Ubuntu Studio install tanked) and now I've been reminded I have to go pull them out of wherever I stashed them and bring them over to my MacBook.
posted by lagomorphius at 10:52 AM on March 23, 2017


The Intel logo was created by Walter Werzowa of
Bring Me Edelweiss
which was reportedly inspired The KLF's book "The Manual".

It always comes back to the KLF.
posted by bongo_x at 11:28 PM on March 24, 2017


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