Truck plows AnalTech, odor leads to HazMat situation
May 24, 2017 10:20 PM   Subscribe

"At approximately 6:30 a.m. Monday, a car crash involving two pickup trucks sent one of the vehicles inside the AnalTech building of Newark, Del., leaving a giant hole."

Analtech, née Custom Service Chemicals, is a brand name "known and trusted by the academic and science communities worldwide," butt in 2009 it was considering changing its name because of the “juvenile” humor that has developed in the past few decades.

The Register offers a characteristically snarky take.
posted by Johnny Wallflower (74 comments total) 15 users marked this as a favorite
 
It's like on Arrested Development with Dr. Tobias Funke, Analrapist. But in real life?!?
posted by oneswellfoop at 10:37 PM on May 24, 2017 [7 favorites]


leaving a giant hole

I see what you did there
posted by Greg_Ace at 10:39 PM on May 24, 2017 [2 favorites]


How will they ever get rid of the taint that touches their name?
posted by zippy at 11:03 PM on May 24, 2017 [30 favorites]


I'd say it's more gaping than anything.

*Turns on the signal that summons Spanksy, Banksy's puerile younger brother*
posted by Alvy Ampersand at 11:09 PM on May 24, 2017 [2 favorites]


Guys, I think we can all agree that this is an objectively hilarious business name
posted by DoctorFedora at 11:17 PM on May 24, 2017 [15 favorites]


It's like on Arrested Development with Dr. Tobias Funke, Analrapist yt . But in real life?!?

IANAL, but maybe
posted by mannequito at 11:19 PM on May 24, 2017 [12 favorites]


Guy Opens AnalTech: Sad Episode
posted by Sebmojo at 11:19 PM on May 24, 2017 [2 favorites]


it was considering changing its name because of the “juvenile” humor that has developed in the past few decades

What's really juvenile is expecting the rest of the world to not snicker at your dumb-ass company name.
posted by vverse23 at 11:34 PM on May 24, 2017 [17 favorites]


The interesting part is they paid someone to come up with that name:
In an email sent to the Houston Chronicle, a spokesperson revealed, "In 1964, the company paid a marketing firm to come up with a different name. They said, 'Well, you guys do Analytical Technology – why don’t you put the two words together and call it ‘AnalTech!' ”
Either cultural standards where so different in 1964 that nobody would perceive this as a problem, or their marketing consultant was just full of shit.
posted by Dr Dracator at 11:47 PM on May 24, 2017 [23 favorites]


Guys, I think we can all agree that this is an objectively hilarious business name

What I don't understand is this ...
However, the spokesperson admitted that "AnalTech faces certain challenges because of the 'juvenile' humor that has developed in the past few decades and current web filters that may block the company name" and has considered rebranding as a result.

Ok seriously, how much study and foot-dragging does this really need at this point?

My favourite example of this clinging to a brand-name past all common sense was a wholesale meat supply company, here in Vancouver's Chinatown. Up until about 5 years ago it was common to see their trucks driving around delivering meat to Chinese restaurants throughout the city.

The company's name? Hung Gay Meats.

"Why yes, most of the trucks did have obscene graffiti on them. Why do you askl?"
posted by PareidoliaticBoy at 11:49 PM on May 24, 2017 [22 favorites]


I am reminded of a story that appeared several years ago with the headline "Tides kill 18 cockle pickers"

A friend of mine gave a sombre sigh and observed "A tragic yet hilarious event..."
posted by rum-soaked space hobo at 11:52 PM on May 24, 2017 [2 favorites]


Guy Opens AnalTech: Sad Episode

I see what you did there, indeed.
posted by wallabear at 12:00 AM on May 25, 2017 [3 favorites]


butt in 2009 it was considering changing its name

That one got past me for a minute. Nice.
posted by wallabear at 12:04 AM on May 25, 2017 [5 favorites]


Damn near RectumTech.
posted by peeedro at 12:04 AM on May 25, 2017 [32 favorites]


caused an odor to emanate from the cavity

brought in a HazMat team to handle any leaks


Thanks, Daily News. Heh.
posted by wallabear at 12:17 AM on May 25, 2017 [1 favorite]


butt in 2009

And 2017 can butt out while we're at it.
posted by quinndexter at 1:03 AM on May 25, 2017 [2 favorites]


I am eagerly awaiting Chuck Tingle's new work Pounded in the Smelly Hazchem Lab by a Pickup Truck.

(Dr Tingle previously on MeFi: 1, 2, 3, 4, 5)
posted by Major Clanger at 1:17 AM on May 25, 2017 [11 favorites]


A friend of mine gave a sombre sigh and observed "A tragic yet hilarious event..."

There was nothing hilarious about that event.
posted by urbanwhaleshark at 1:17 AM on May 25, 2017 [11 favorites]


Has anyone contacted Rick Santorum for a comment?
posted by GenjiandProust at 1:38 AM on May 25, 2017 [6 favorites]


What the deuce? Cut the cheesy humor, and don't be an ass! You all think you're so cheeky, but this is a dark stain on the company's public image, a cloud hanging over them, and it really stinks to make them the butt of your crappy jokes. Fumes released in accidents like this can be silent but deadly, and the cleanup efforts and paperwork can be a huge load on employees. Much as they might like to dump this whole mess, if they try to shirk their duties they'll look like bums and the situation could blow up in their faces. Fresh details are leaking out, and more bad news seems likely to drop soon. Despite the company's previously spotless rep, the latest poop says they may be up to some dirty business and backdoor shenanigans. Who knows what toxins may be packed away under where the crash took place, down in the bowels of Newark? The feds need to get their fingers out, start sniffing around and get to the bottom of it!

(Whew, I'm pooped.)
posted by Ursula Hitler at 1:45 AM on May 25, 2017 [34 favorites]


This is neither a dog post nor a cat post. I am confused.

But it also caters to my interests, so YAY!
posted by hippybear at 2:24 AM on May 25, 2017 [2 favorites]


A friend of mine gave a sombre sigh and observed "A tragic yet hilarious event..."

damn dude, couldn't you have just made a butt joke like everyone else?
posted by indubitable at 3:03 AM on May 25, 2017


zippy: "How will they ever get rid of the taint that touches their name?"

Yes, one would have thought having "Tech" in your name to be a marketing taboo.
posted by chavenet at 3:03 AM on May 25, 2017 [3 favorites]


Either cultural standards where so different in 1964 that nobody would perceive this as a problem, or their marketing consultant was just full of shit.

That long ago? There's a good chance at least one of the parties involved was pulling a boner, yes.
posted by radwolf76 at 3:06 AM on May 25, 2017 [3 favorites]


A few things:

1) Anyone else think this story would have even funnier if the journalist had reported it dead straight, with no acknowledgement whatsoever that he saw anything funny in the name?

2) Metafilter's formatting adds the helpful note that there is "more inside" the giant hole.

3) It is indeed astonishing the extent to which a company like this can remain in denial about having saddled itself with an absurd name. I can hear the directors at dinner parties now: "No, no, it's AnalTech. Rhymes with 'flannel', you see?"

4) I'm also rather partial to the name chosen by these guys, which I first saw mentioned on a very old episode of QI: https://www.whorepresents.com. Note their typographical efforts to avoid ridicule on the website itself.

5) I have submitted the NY Daily News story to BBC Radio 4's The News Quiz, where a bit of toilet humour seldom goes unappreciated. By now, I would imagine about 25% of the British population has done likewise.
posted by Paul Slade at 3:24 AM on May 25, 2017 [12 favorites]


I'm also rather partial to the name chosen by these guys, which I first saw mentioned on a very old episode of QI: https://www.whorepresents.com.

If they ever decide to have a sex change, they should definitely look for an expert.
posted by Dr Dracator at 3:29 AM on May 25, 2017 [5 favorites]


I know someone who works there. They never, ever speak the name of the company, just generally what they do. They learned that lesson the very hard way! Can you imagine telling people your for AnalTech? And no, it's not a good ice breaker at parties.
posted by james33 at 4:12 AM on May 25, 2017 [5 favorites]


I'd be telling all my friends. "Hey, I have a job interview coming up at a place called 'AnalTech'. No, seriously. No butt stuff; it's just a chemical company or something. I mean they probably do butt stuff on the side. But how hilarious would it be if I got a job at a company called 'AnalTech'? 'Mr. Planet, why do you want to work at this company?' 'Well, honestly sir, I've just always been super into butt stuff.' I hope they give out logo shirts."
posted by escape from the potato planet at 4:27 AM on May 25, 2017 [12 favorites]


They should just drop the "L". Anatech is alomost the same and less cringeworthy.
posted by blue_beetle at 4:35 AM on May 25, 2017 [5 favorites]


This is neither a dog post nor a cat post. I am confused.

The upcoming twist is that one pickup truck was driven by Officer Corgi in hot pursuit of a battle-scarred streetsmart tom and his gang of adorable kitten-accomplices in the other truck.
posted by GenjiandProust at 4:55 AM on May 25, 2017 [3 favorites]


In grad school we were once faced with a package from AnalTech. My co-advisor stared at it and asked "what do you suppose they make?" I answered "oh they make all kinds of shit." It was the highlight of my day.
posted by caution live frogs at 5:18 AM on May 25, 2017 [35 favorites]


The company is very aware of its nomenclatural reputation, and has capitalized on it in the past.

Behold

Best small-company produced self-teasing chromatography skit evah

Adventures of Ana L'Tech - a great Chromatographic Comedy
posted by lalochezia at 5:22 AM on May 25, 2017 [4 favorites]


I always giggle when I walk by a construction site with signage for this contractor:

BUTTCON.

Their motto?

"No substitute for experience."

At least they didn't go with "We're tops!"
posted by mandolin conspiracy at 5:25 AM on May 25, 2017 [8 favorites]


I'm also rather partial to the name chosen by these guys, which I first saw mentioned on a very old episode of QI: https://www.whorepresents.com.

See also the Toronto area medical supplies company Therapist's Choice, which used to use www.therapistschoice.com .b
posted by ROU_Xenophobe at 5:32 AM on May 25, 2017 [5 favorites]


"However, the spokesperson admitted that "AnalTech faces certain challenges because of the 'juvenile' humor that has developed in the past few decades and current web filters that may block the company name" and has considered rebranding as a result."
Would you say they're looking for... a new start? Too bad that's more letters than AnalTech. I guess you could shorten it to A Nu Start... ANUSTART on the exchanges.
"Incidentally, they now seem to be trading under the name iChromatography – and who could blame them?"
Oh my god that name is just a terrible example of someone picking the first thing they thought of based on what they saw in a magazine recently . Were they briefly called "Chromo Matrix" in the late 1990's? Which followed a period where they went by "Top Gun Analysis"?
posted by midmarch snowman at 5:41 AM on May 25, 2017 [5 favorites]


Incidentally, they now seem to be trading under the name iChromatography

Jeez, what a terrible name!
posted by paper chromatographologist at 5:50 AM on May 25, 2017 [3 favorites]


What will it take to plug that giant hole?
posted by ZenMasterThis at 5:51 AM on May 25, 2017 [2 favorites]


I am reminded, as I so frequently am, of the time that UK firm GEC Plessey Telecommunications decided that its handle was just too old hat and adopted the snappy. high-tech moniker GPT. Which, when said in French, means 'I have farted'. (Their international head of marketing, R. Mutt, suggested 'LHOOQ' as an alternative.)

A little while into the start of our relationship, the other half got mildly concerned when she glanced at my computer and saw I had a directory called 'Analord', which she assumed was some sort of unsavoury porn and not the Aphex Twin album it in fact contained. I pointed out that I actually kept my unsavoury porn in a folder named Nickelback, on the grounds that nobody would ever think to open it...
posted by Devonian at 6:00 AM on May 25, 2017 [13 favorites]


"At approximately 6:30 a.m. Monday, a car crash involving two pickup trucks sent one of the vehicles inside the AnalTech building of Newark, Del., leaving a giant hole."

They should have sent a poet.
posted by Mchelly at 6:11 AM on May 25, 2017 [1 favorite]


If they are complaining about their name being juvenile, perhaps they should take stock of their logo in combination with the name... A gaping hole, big enough to drive a truck through...
posted by jkaczor at 6:22 AM on May 25, 2017 [1 favorite]


And who could forget that italian unit of PowerGen's website, www.powergenitalia.com
posted by chavenet at 6:38 AM on May 25, 2017 [11 favorites]


There has to be a Santorum joke in here somewhere. (Just saw him on CNN)
posted by Pablo MacWilliams at 6:53 AM on May 25, 2017


I wonder if the truck driver was listening to late 60s rock during the time of his accident.
posted by stannate at 7:00 AM on May 25, 2017


A friend of mine gave a sombre sigh and observed "A tragic yet hilarious event..."

I immediately heard Ron Howard in a voiceover: "It wasn't"
posted by SonInLawOfSam at 7:03 AM on May 25, 2017 [1 favorite]


Thanks, Johnny! This post is just what I needed six hours out from my first colonoscopy!

I love seeing Culver City Meat Co. trucks driving around town with "You can't beat our meat" painted on the sides.

Their international head of marketing, R. Mutt

Please tell me it's this guy.
posted by Room 641-A at 7:41 AM on May 25, 2017 [2 favorites]


What will it take to plug that giant hole?

Surely this.
posted by nickmark at 8:04 AM on May 25, 2017 [3 favorites]


Also, please allow me to point out how happy it makes me that Cummins acquired the Onan Corporation.
posted by nickmark at 8:18 AM on May 25, 2017 [1 favorite]


Talk about a pro lapse in physical security.
posted by Tknophobia at 8:25 AM on May 25, 2017 [5 favorites]


Guys, I think we can all agree that this is an objectively hilarious business name

Also hilarious, but in a more qualified "Uh...they really didn't think this through" way: the UK office equipment manufacturer Rapesco.
posted by Mr. Bad Example at 8:56 AM on May 25, 2017 [2 favorites]


"Analytech," the obvious solution, looks like it's already taken, as is "Technalysis."
posted by straight at 9:27 AM on May 25, 2017 [1 favorite]


The fact that Cummins-Onan generators have ground fault sensors always makes me giggle.
posted by Westringia F. at 9:42 AM on May 25, 2017 [5 favorites]


Cummins-Onan generators are also automatically self-starting.
posted by Standeck at 10:15 AM on May 25, 2017 [6 favorites]


If only the vehicle had been a Ford Probe.
posted by hypersloth at 11:24 AM on May 25, 2017 [6 favorites]


There's a local realtor for whom I occasionally see advertisements...her picture is friendly and cheerful, and I'm sure she's a lovely person who has had much professional success, but she is cursed with the surname McAnally.

I'm sure it's pronounced MACK-a-nally, but whenever I see her ads, I can't help admiring the defiant nonchalance inherent in her refusal to change the spelling.
posted by tully_monster at 11:26 AM on May 25, 2017


That company logo should be a starfish.
posted by e1c at 11:42 AM on May 25, 2017 [4 favorites]




This reminded me of our drive through Uranus. It's in Missouri, and yes, they have a Fudge Factory. I recently got my dad and stepmom mugs from their shop online - one about Uranus Plumbers with something about stopping leaks in Uranus, and a Uranus Fudge Packer Union mug.
posted by routergirl at 1:36 PM on May 25, 2017


worst website names made by dumb concatenation lol

Glad to see that someone's paying to camp on llanfairpwllgwyngyllgogerychwyrndrobwyll-llantysiliogogogoch.com - just in case.
posted by not_that_epiphanius at 1:42 PM on May 25, 2017


The Orkney Islands contain many marvels and have rather stolen my heart. This placename is part of that. (model: internet rando, not your faithful correspndent.)
posted by Devonian at 2:57 PM on May 25, 2017 [1 favorite]


If only the vehicle had been a Ford Probe.

Or a Dodge Charger. Or a Ram. (The excellent zine Stay Free once pointed out that a lot of SUV and truck names sound like gay porn when you add "anal" to the front. It's made sig-alerts a lot more entertaining!)

Room 641-A, I almost posted about "You can't beat our meat" too! The first time I saw one of those trucks on the freeway I almost got myself killed fumbling for my phone to take a pic.
posted by Ursula Hitler at 4:02 PM on May 25, 2017


Can you imagine telling people your for AnalTech

It's the first thing I thought of actually. How does one tell a prospective date you work at AnalTech (saying your for AnalTech would be even more peculiar) and what sort of responses do you have to prepare yourself for?

See also the Toronto area medical supplies company Therapist's Choice, which used to use www.therapistschoice.com

Saw that. I remember having to take double take when I saw their advert on the subway.

Given all that's gone on in the States it's nice to see there are still HazMat teams. Haven't had their budget chopped yet?
posted by juiceCake at 4:04 PM on May 25, 2017 [1 favorite]


Guess how the Journal of Functional Analysis is frequently cited. There's nothing funny about that either.
posted by Wolfdog at 4:52 PM on May 25, 2017 [2 favorites]


At a company where part of my job was updating employee titles in the HRIS; I went ahead and left the functional analysts in the system as FunAnal because come on. It was maybe the only good thing I did there.
posted by ThatSomething at 5:12 PM on May 25, 2017 [2 favorites]


It is one of those news stories nobody can resist having a go at, see?
posted by pernoctalian at 5:42 PM on May 25, 2017 [3 favorites]




You people giggle during Antony and Cleopatra when Enobarbus says "the poop was beaten gold," don't you.
posted by Wolfdog at 6:47 PM on May 25, 2017 [1 favorite]


God, I giggle everytime a journal citation has an article that starts on page 69 of a given volume.
posted by midmarch snowman at 7:08 PM on May 25, 2017


You people giggle during Antony and Cleopatra

Shit, I haven't even gotten started giggling. There's a scene in Henry V where the King of France starts off by saying "Thus comes the English with full power upon us". Better yet, he has another scene where he has the line "Go down upon him; you have power enough".

Granted, none of that's poop-related, but c'mon.
posted by Mr. Bad Example at 12:56 AM on May 26, 2017 [1 favorite]


Remember the Rapiscan.
posted by pantufla_milagrosa at 1:25 AM on May 26, 2017


In As You Like It, Act 4, Scene 1, Rosalind tells Celia "My affection hath an unknown bottom".
posted by Paul Slade at 3:53 AM on May 26, 2017 [3 favorites]


We had to memorize the prelude to " Evangeline" in Jr. High. The line that never failed to get a giggle from the boys was "stand like harpers hoar, with beards that rest on their bosoms." They were not too sure of the spelling of whore, and bosoms are always good for a laugh.
We were also informed by these guys where to look up the line "I do smell all horse piss". somewhere in a Shakespeare play. Don't even ask about the more ribald sections of Chaucer!
At least it got them to read at least part of some literature.

As to Analtech, one might assume they make Preparation H or the equipment for colonoscopy.
Their big hole logo is indeed unfortunate as well.
posted by mermayd at 1:43 PM on May 26, 2017


It took a bit of remembering - my former lab used to get bulk alumina from Analtech. I think we got a free mug from them for ordering over a certain amount. They're a good company that sells good products. Hope they're able to repair the damage and get back to work.

(and yes, that name is pretty damn funny)

I just checked my kitchen cupboards and don't see the mug.
posted by sciencegeek at 3:44 PM on May 26, 2017 [1 favorite]


When I was eleven, a teacher assigned us the task of writing and performing a police interrogation of the different characters from A Midsummer Night's Dream.

My group got as far as...

"Can you state your full name for the record?"
"Nicholas Bottom"

Pronounced in our non-rhotic accent as knicker-less bottom. We promptly lost the room as everybody was laughing too hard for us to finish the scene.

Later, at age seventeen, I was studying Coleridge and the teacher had just reached the line in Kubla Khan about the earth breathing in thick pants, inspiring one wag at my table to make a sotto voce comment about panty-sniffing. The teacher promptly lost control of the room and twenty years later I still can't read that poem without fucking laughing.
posted by the latin mouse at 5:40 AM on May 27, 2017 [3 favorites]


My cousin Craig used to work for Assmann. I wonder... Nah.
posted by Splunge at 6:36 AM on May 28, 2017


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