The real story behind Krispy Kreme mania
April 30, 2002 10:33 AM Subscribe
The real story behind Krispy Kreme mania The Minneapolis Star-Tribune has become an object of derision in some journalism circles (scroll down a bit) for sending *four* reporters to cover the opening of a Krispy Kreme. In fact, it was just the latest victim of a carefully orchestrated campaign by KK and its p.r. minions (that first link is a PDF).
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