It's fashion Jim, but not as we know it

July 28, 2017 7:15 AM

Gucci go retro-sf... with a campaign mashing-up Star Trek, Forbidden Planet and Space 1999 among others.
posted by fearfulsymmetry (16 comments total)

COSTUMES BY SYLVIA ANDERSON
posted by Artw at 7:16 AM on July 28, 2017 [4 favorites]

Just...wow. i know nothing if Gucci other than the name, but that was way cool. And oh how i love the Space:1999 theme music.
posted by davidmsc at 7:20 AM on July 28, 2017 [1 favorite]

I am SO INTO THIS. The Gorn was always pretty glam with glitter disco-ball eyes, so it just feels right.
posted by a fiendish thingy at 7:25 AM on July 28, 2017

Gucci's fashion lines have been aggressively awful the last couple of years, at least as they appear on celebrities in the wild, but they look much more natural on retro aliens.
posted by jacquilynne at 7:38 AM on July 28, 2017

Well what's really surprising is that many of the models actually look like people (don't have an example at hand but often fashion models look not just anorexic but scary-not quite real)
posted by sammyo at 7:58 AM on July 28, 2017

In space no one can see you vogue.
 
posted by Herodios at 8:07 AM on July 28, 2017 [2 favorites]

mashing-up Star Trek, Forbidden Planet and Space 1999

Some odd choices and combinations here. The Gill-Man (Creature from the Black Lagoon) is in there, and is that T-Rex Gwangi, maybe? Don't recognize the cows & saucers scene -- appears to be videotape, not film. An early music video? Some Doctor Who ep I'm unfamiliar with (which is nearly all of them)?

Also, that's no Gorn, tho' is does look like it was shot at Vasquez Rocks.
 
posted by Herodios at 8:22 AM on July 28, 2017 [1 favorite]

The saucer is from Flight of the Navigator.
posted by haileris23 at 8:25 AM on July 28, 2017

Often, when one catches a glimpse of a fashion runway show or the odd photo from Vogue magazine, one is moved to wonder, "At what occasion would such outlandish garments be appropriate?" I guess this is the answer.
posted by amtho at 8:37 AM on July 28, 2017

Also, that's no Gorn, tho' is does look like it was shot at Vasquez Rocks.

I wasn't trying to imply that the alien here is a Gorn, but I was trying to imply that I felt the original Gorn was partial inspiration for this campaign.
posted by a fiendish thingy at 8:52 AM on July 28, 2017

If I recall my Scifi characterization, the Lost in Space suit had style that would have appealed to the original Doctor Smith.

Now if fabric technology could develop a silver jumpsuit that was stain resistant as well as comfortable, cool or warm depending, wifi/3G enhancing, odor reducing, auto-sizing, rainproof and hypoallergenic - I would happily live in a uniform single style future society.
posted by sammyo at 9:06 AM on July 28, 2017

It's a cute video, but the actual clothing didn't really strike me as all that retro-SFnal.
posted by brennen at 10:09 AM on July 28, 2017

In space no one can see you vogue.

In Space, No-One Can Hear You Clean
posted by 5_13_23_42_69_666 at 1:44 PM on July 28, 2017

Space:1999 theme music is amazingly awesome.
posted by valkane at 5:11 PM on July 28, 2017 [2 favorites]

Also, that was a sandperson wail at the end there, slowed down, right?
posted by valkane at 5:19 PM on July 28, 2017

I find Gucci's recent collections nothing short of wonderful, starting with the men's Spring/Summer 2016 (which debuted in the summer of 2015). Fanciful, inventive, colorful, with a mix of grandma's crochet, floral and animal patterns, ribbons,and more.

You can see designer Alessandro Michele's aesthetic on his Instagram.

The goofy foray into retro/space is an extension of this wonderfully silly and strange aesthetic. (Though the S/S 2016 men's collection is still the best, in my view.)

And I say this as someone who finds the concept of luxury abhorrent.
posted by Vispa Teresa at 11:12 PM on July 28, 2017