Jimothy Lacoste

April 5, 2018 7:00 AM

A typical reaction to a Jimothy video will go from 'this is the stupidest thing I've ever seen' to 'this is the best thing I've ever seen', usually within the course of one song. [...] "Drugs" is an anti-Xanax anthem, while "Future Bae" is about the joy of commitment. His new video "Subway System" was filmed across the London Underground, which holds a special place in Jimothy's heart. "I always liked trains when I was young," Jimothy says. "I've always rode the lines when I was young, up and down, to the middle of nowhere and all the way back. In the video I'm just having fun in my natural environment. I'm doing my thing, I'm being me."

Jimothy Lacoste on SoundCloud

posted by smcg (10 comments total)

Okay, I'm a fan. What the hell, how come kids these days are so freaking brilliant? What is going ON?
posted by MiraK at 7:24 AM on April 5, 2018 [5 favorites]

A++++ dance moves, sunglasses, TFL themed outfit, and the track honestly slaps.
posted by nerdfish at 7:38 AM on April 5, 2018

I'm here for this
posted by snuffleupagus at 8:59 AM on April 5, 2018 [2 favorites]

I really enjoyed those songs and videos, and the interview as well. Anyone have any idea what hobby Jimothy and Poundland took part in? Here’s the relevant bit of the interview:

The two have been friends for years, both having grown up in the same scene – though they’re very coy about what that scene actually is. “I do a hobby – I’m not gonna say what it is – which was invented in the 70s. I love watching videos about it and looking at old photos, where all the kids used to dress so fly and smart,” Jimothy says, summing up his own style by listing three major brands: Ralph Lauren, Burberry, and, naturally, Lacoste.

“We grew up around a culture which was all about: You were the best dressed. You were doing stuff where you might end up getting dirty and all that, but you were the best dressed no matter what. That’s what it was all about,” adds Poundland. “Jimothy’s tracks are one of them things you can put on when you’re getting ready. You iron your Lacoste, pop it on. Put on your Levis, some Reeboks, sort yourself out. Put on some Paco Rabanne.”

posted by Kattullus at 1:35 PM on April 5, 2018

Not sure, but it seems potentially related to or referencing the Lo-Life phenomenon. Or earlier, Adidas and etc.

Bury Me With the 'Lo On
posted by snuffleupagus at 2:15 PM on April 5, 2018 [1 favorite]

Okay, I'm a fan. What the hell, how come kids these days are so freaking brilliant? What is going ON?

The brilliance of many kids is nothing new. Access to a global platform on which they can share that brilliance is.
posted by davejay at 5:48 PM on April 5, 2018 [2 favorites]

That could be, snuffleupagus, but I feel like that wouldn't be referred to as a hobby. And I got the feeling from how they didn't want to talk about it that whatever the hobby had been, it had been something not all that cool, like Model UN or something (I checked... first one was in 1949).
posted by Kattullus at 12:04 AM on April 6, 2018

That could be, snuffleupagus, but I feel like that wouldn't be referred to as a hobby. And I got the feeling from how they didn't want to talk about it that whatever the hobby had been, it had been something not all that cool, like Model UN or something (I checked... first one was in 1949).

Well it could be something like graffiti that they would want to be coy about to avoid self-incrimination. I can't tell whether he means it like that or he means it like he's embarrassed.
posted by atoxyl at 1:50 PM on April 6, 2018

coy about to avoid self-incrimination

yeah -- according to the lo-life members in the video, their cred was in part about shoplifting all the gear. It was a "boosting" crew. There's a remark somewhere in there about wearing designer gear in places it could "get dirty," that's part of what jogged my memory.

But Jimothy's vibe seems to be about having money, not triumphing over the lack of it 'creatively.'

(Although the Lo's still seem to be around and are at this point presumably buying their gear.)
posted by snuffleupagus at 2:08 PM on April 6, 2018

In his description I don't think the clothes are the hobby, though - that's why I suggested "graffiti" because it started (in the form we know now with spraypaint etc.) in the 70s, was connected with fashion and groups like the Lo-Lifes, and is in itself illegal (I think penalties are particularly strict in the U.K.)
posted by atoxyl at 2:54 PM on April 6, 2018 [1 favorite]