“I’d look at the menu, pick something, and start lying”
May 31, 2018 6:10 PM   Subscribe

 
Wow! Great story by Simon Parkin in The New Yorker! I used to think other writing in other magazines was good, but I had not yet seen this. Five stars, excellent value per word and I expect this story to age well.
posted by compartment at 6:31 PM on May 31, 2018 [47 favorites]


I will add this to the rapidly expanding list of “real technology problems that I have no idea how to fix.”
posted by corb at 7:16 PM on May 31, 2018 [4 favorites]


The Shed at Dulwich was a previously, right?

Stories like this make me understand the push for real name authentication on the internet. I'm sure that could be gamed too, though.
posted by dbx at 7:24 PM on May 31, 2018 [4 favorites]


Real name authentication has its own problems (Facebook's real name policy hasn't been great for trans people).

I like Fakespot for Amazon reviews, but I've always wondered how accurate it is. It seems to look for patterns, but what if there's just a whole bunch of people being paid 30 cents each to write a positive/negative review of something? What if it's a product with only 3 reviews and one of them says "DO NOT BUY THIS CAT FOOD, my cat had the worst diarrhea!!!!" which is enough to put someone off from buying it?
posted by shapes that haunt the dusk at 7:45 PM on May 31, 2018 [6 favorites]


The Shed at Dulwich was a previously, right?

Yes.
posted by Chrysostom at 7:53 PM on May 31, 2018 [1 favorite]


Real name authentication has its own problems

It also wouldn't solve the problem of reviews of things you don't have to purchase or can easily get a refund for.

Like, a couple nights ago I read the reviews of Michelle Wolf's new Netflix show. I have no idea how good the show actually is, because it was just page after page of politically motivated 1-star reviews. Netflix reviews are anonymous, but I don't think having to use their real names would have stopped many of them. These are people who think they're 100% right and don't have much to fear.

On the other hand, I imagine what I would do if I wanted to review a game negatively because it was sexist, and I had to do it under my real name. I might not, because I'm not too fond of people who know where I live threatening to rape and kill me.
posted by Kutsuwamushi at 8:33 PM on May 31, 2018 [23 favorites]


I will add this to the rapidly expanding list of “real technology problems that I have no idea how to fix.”

'Cleansing fire' is always a reliable fallback.
posted by um at 9:47 PM on May 31, 2018 [5 favorites]


I just saw a product on Amazon with one review, listed as "verified purchase" and with a two-word 5-star review.

That same person writes approximately ten reviews in one day after several months of nothing, and the products reviewed are always products with few/no other reviews. All the reviews are 5-star and all are one or two word reviews. This has been going on for two years.

I don't think everyone is fighting the "war" very hard.
posted by davejay at 10:28 PM on May 31, 2018 [8 favorites]


How many people post comments in threads right here without actually reading the article? (I read this one. Loved the fake restaurant gambit.)
posted by AugustWest at 10:29 PM on May 31, 2018 [2 favorites]


Yeah, but people here aren't paid to write glowing (or highly critical) comments as a cynical marketing ploy. Firing off half-assed comments (or reviews) isn't a great habit, but it's pretty innocent by comparison.
posted by shapes that haunt the dusk at 10:38 PM on May 31, 2018 [10 favorites]


Unlike Amazon, our mods actually take people commenting on AskMe for their own purposes pretty fucking seriously. If people were flooding to make fake accounts to give fake reviews of products we could power our electricity by how fast the banhammer would hit.
posted by corb at 10:47 PM on May 31, 2018 [14 favorites]


I bought a hat on amazon recently, and enclosed with it was a card promising me another hat for free if I gave a 5 star review.

It definitely feels to me that reviews and average ratings have got a lot less useful lately with the large number of fake/insincere reviews. Might be useful to have a little indicator by each one saying paid/refunded/neither, but I suppose they could just do the return/refund outside the system.
posted by TheophileEscargot at 11:13 PM on May 31, 2018 [2 favorites]


It's also a lot less useful when the meaning of 1, 2, 3, and 4 stars is "bad, bad, bad, and bad" while only 5 stars is "acceptable."
posted by Harvey Kilobit at 12:10 AM on June 1, 2018 [10 favorites]


They don’t even seem to be able to get rid of stupid reviews like : one star, have not read the book yet, or one star, one of the best books I’ve read. It’s not likely they’ll handle fakes well.
posted by rivets at 12:21 AM on June 1, 2018 [4 favorites]


They don’t even seem to be able to get rid of stupid reviews like : one star, have not read the book yet, or one star, one of the best books I’ve read. It’s not likely they’ll handle fakes well.

Let's not forget the classic "love this book but Amazon your delivery company sucks!!!!!!!!!! [1 star]"
posted by EndsOfInvention at 1:45 AM on June 1, 2018 [12 favorites]


Ughhh this is the worst when it comes to trying to buy makeup or skincare.

Pet Peeve 1-star reviews
- "This color looks awful on me": It's just not your shade babe. What about the formula? Application? Longevity? Scent?
- "It totally broke me out": Okay, but what's your skin type? Is it normally sensitive? Do you have known allergens or trigger ingredients?
- "Love it!" - Seriously, I see a lot of 1 star reviews where people love the product. I don't know how they walk without falling down.

Pet Peeve 5-star reviews
- "I bought this as a gift, I hope they like it!": I hate you.
- "It arrived so fast I can't wait to use it!": I hate you.
posted by like_neon at 1:54 AM on June 1, 2018 [31 favorites]


If Amazon let you review a product you purchased and paid for, and then deleted that review if you canceled or returned the product, wouldn't that get rid of most fake reviews? You would have to buy ten copies of a book under ten accounts to put in ten different reviews of a book, and your ten reviews would all be deleted if you returned the books. (Which I guess a manufacturer could have its employees do, but at least it would cost them the price of the product for each fake review of that product.)
posted by pracowity at 2:08 AM on June 1, 2018 [1 favorite]


For Trip Advisor I will now share my tried and tested formula for picking restaurants.

1) Restaurant has an over 4 star rating (not 4, but like 4 stars and then a little bit of the 5th star)
and
2) Restaurant has fewer than 200 reviews*

*This number may vary depending on the size and popularity of the location. Fewer than 200 is about right if a ton of 4+ star restaurants have over 500 reviews. I don't bother at all with restaurants with over 1,000 reviews as I assume they've become very touristy. This has worked well for us in Milan, Budapest, Barcelona, Bari and Matera. It's a bit trickier in places like NYC and London, it depends on the neighbourhood.

I also pay attention to restaurants with 4+ stars with something like less than 30 reviews because it doesn't take long to read all the reviews to get a feel for credibility and we might be discovering a gem.
posted by like_neon at 2:10 AM on June 1, 2018 [4 favorites]


I bought a hat on amazon recently, and enclosed with it was a card promising me another hat for free if I gave a 5 star review.

I bought a gaming headset and they promised me a gaming mouse if I gave a 5 star review. Pretty common I'd guess. I'm sure a lot of diligent sellers know how much a fraction of a star in their average is worth in sales. Got to be at the top of the list.
posted by RustyBrooks at 2:17 AM on June 1, 2018


Heh. Funny you should use 200 reviews as a cut off since as an anecdote a hotel in my town opened a while back and at the end of its first month, without even having all its construction completed, no pool yet for example, it had a bit over 200 reviews on Trip Advisor, almost all great, while hotels that had been open for years had far less reviews. Either the hotel somehow got almost every single person who stayed in those first couple weeks to write a review without noting the construction or they were scamming the system.

Honestly, while I understand the want for reviews of things you might buy online without being able to examine them personally, the rest of it has always seemed so suspect to me that I can't take it too seriously at all. The rare times I look at reviews I just read for people who seem to have put more thought/reality into what they're saying than a scammer would and ignore everything else unless I really trust the source.
posted by gusottertrout at 2:24 AM on June 1, 2018 [1 favorite]


I don't bother reading good reviews on amazon any more, they're not very useful. I mostly read the bad reviews - are they "I didn't like the colour"; "I didn't read the description and ordered the wrong size"; "item never arrived" or are they "this set on fire the first time I used it" or everyone says it breaks in the first six months. The least useful review I ever read was "1 star. Glad I read all the bad reviews so I didn't order this product!".

My friend ordered one of those 3D drawing pens which ended up coming from China, and did not work at all. It didn't look like it even had the mechanism inside TO work. So she demanded a refund, and they said that they'd refund her AND send her a new one for free, if she gave them a 5 star review. Which, no! Your product sucked!
posted by stillnocturnal at 4:09 AM on June 1, 2018 [11 favorites]


If Amazon let you review a product you purchased and paid for, and then deleted that review if you canceled or returned the product, wouldn't that get rid of most fake reviews?

Yes, but if the product is indeed terrible of course I'm going to return it. If I then can't post a review to let other people know it's terrible, that seems like a problem that makes reviews useless anyway.
posted by stillnocturnal at 4:17 AM on June 1, 2018 [12 favorites]


Amazon should put the return rate for an item in bold right next to an item's aggregate star rating, then highlight items in red that have both a high review rating and an unusually high return rate compared to other items in the category. Then drop every review that rated an item 4 or 5 stars from anyone who returned the item. And really why even allow reviews from non-verified purchasers?

Wouldn't completely solve the problem, but it might help. And I guess it wouldn't solve anything at all when it comes to cheap stuff where a reviewer might get paid more than the item is worth.
posted by FakeFreyja at 5:56 AM on June 1, 2018 [11 favorites]


I've written exactly one review on Yelp, a glowing review for my piano tuner who deserved it. Yelp immediately identified me as a robot and binned it.
posted by lagomorphius at 6:02 AM on June 1, 2018 [10 favorites]


A movie I worked on a while back got hardly any reviews on Amazon.

On Walmart.com, though, it had somewhere north of 500 reviews, all 5 stars, all a sentence or two saying what a great family movie it was.
posted by clawsoon at 6:20 AM on June 1, 2018 [1 favorite]


I have been writing (real) reviews for years. But when some product I purchased already has a bunch of reviews I don't bother unless I think I have something helpful to say, or I have really intense feelings about the product.

When I read the reviews I only look at the longer reviews that were voted most helpful, and then I go to the one stars. That is where the funny stuff is, and also where I think the most useful info is.

The thing that boggles me is the sheer number of reviews some objects have. Like, this week I was looking on Amazon for some riser blocks to put under the legs of a bed to raise it up higher. What on earth would cause 2000 people to review just one of these products? How can the sellers imagine that looks convincing? Since many of the advertised products (which look identical) have thousands of reviews, it seems to just be an arms race between sellers, to see who can buy the most fake reviews.

There have always been fake reviews but the number of them seems to have really taken off in the last year or two. It used to be fun to spot the fake reviews but now there are just so many that when I see a product has hundreds or thousands of reviews I assume it's fake and that I can't trust any reviews of that product.
posted by elizilla at 7:30 AM on June 1, 2018 [2 favorites]


3 star reviews are gold. They aren't written by bots or actors like the 5 star reviews, and they aren't pure GRAR like the 1-star reviews. They usually have a nuanced view of the pros and cons of the product.
posted by benzenedream at 8:05 AM on June 1, 2018 [8 favorites]


Yeah, I’m a 1 star review reader (and 2 and 3 and sometimes 4). Bad reviews seem more indicative of what the issues are- you can often tell the difference between personal preference or not vs actual problems and quality in the low reviews.

And I hate that so many people only use either 1 or 5 stars. I get it, but the truth often lies in the people thoughtful enough to use the stars as intended. 4 stars is usually pretty darn good.

On the other hand, because of the all-or-nothing bias of ratings, I really wish amazon let you narrow your search by half stars. 4 stars is often heavily weighted by 0s. 4.5 might be littered with fake reviews, but at least there is a fighting chance of a good product.

(I also wish I could narrow my search by minimum and maximum number of reviews)

Reviews with photos tend to be helpful too. Even if just to show the reviewer cares that much. And products with more pictures seem to be indicative of a more useful product. Of course it does depend on the products in question; a dress is more likely to have customer photos than say, a keyboard.

I do miss the days of review websites that (seemed) unbiased. I can’t remember the big guy, the one that everyone went to until they started using it as an affiliate site and pushing up products based on that. Alas, those days are gone.
posted by [insert clever name here] at 8:15 AM on June 1, 2018


.....Y'know, I think I have an idea.

I've noticed that Amazon lets you rate the quality of a review; usually with just a pass/fail ranking (did this review help you? y/n). I think they also let you leave a comment about why it didn't help; I don't recall, it's been a while since I even responded to a bad/unhelpful review.* Maybe countering an obvious politically-minded grarpost review with a "no this wasn't helpful" and a comment to the effect of "I think this is a politically-motivated fake" would be a good tactic.

* A dude gave The Waterboys' "Fisherman's Blues" a one star review becuase "it wasn't blues music". I voted his review down and left the comment, "dude, the fact that you somehow expected to find blues music in an album that was clearly marked as Celtic Trad rock is YOUR problem."
posted by EmpressCallipygos at 8:28 AM on June 1, 2018


Coincidentally, I was just searching for something on Amazon and gave up because the reviews for all versions of Household Product X were so obviously fake. (I was particularly intrigued by one group of reviews, left within the space of one week, that shared the same grammatical foibles.)

If you want especially useless Amazon reviews, there are always the reviews of academic books. “Too expensive,” with no reference to anything in the book, happens on a regular basis (I almost always agree, but that’s not the author’s fault and is the sort of thing one can discern by, you know, looking at the price). Followed by “too academic” (it’s...published by Cambridge? What did you think it would be?). And then there are the creepier things, like angry students leaving revenge reviews.
posted by thomas j wise at 8:39 AM on June 1, 2018 [2 favorites]


Similar to benzenedream, I mostly ignore 1- and 5-star reviews, and read the 2-, 3-, and 4-star reviews. Not perfect, but it helps weed out a lot of the chaff.
posted by DevilsAdvocate at 9:00 AM on June 1, 2018 [1 favorite]


When I shop for pants or dresses or long sleeve shirts, I look for negative reviews complaining that the item is too long. Those are the clothes for me.
posted by elizilla at 10:50 AM on June 1, 2018 [4 favorites]


Yes, but if the product is indeed terrible of course I'm going to return it.

They could factor that in by posting the percentage of each product purchased by a real person, delivered to a real address, but then returned for a refund. That number would be a more realistic review than any of that five-star bullshit. Either I kept it (and paid for it) or I returned it (and got my money back).
posted by pracowity at 12:19 PM on June 1, 2018 [1 favorite]


Just heard about this on a podcast the other day: Review Meta analyzes Amazon reviews for trustworthiness, based on things like whether the user has made other reviews, had other reviews deleted, etc.
posted by dnash at 1:38 PM on June 1, 2018 [3 favorites]


My favorite thing on Amazon is where people post “I don’t know” in response to the Q and A section’s questions.
posted by liet at 5:20 PM on June 1, 2018 [8 favorites]


Oh man, Amazon's Q and A sections are amazing. Some friends and I have made a habit of sending them to each other when we find good ones. "How long does this take to charge? How the hell should I know?"

I think questions are sent to people as a direct message, and they respond without always knowing that it'll be added to the product page.
posted by shapes that haunt the dusk at 12:37 AM on June 2, 2018 [2 favorites]


"How big is the hole?"

"I don't know, but it fits on my Fitzgibbons FHN-6277."

[my thought] "...and you don't remember that tape measures exist."
posted by clawsoon at 3:31 AM on June 3, 2018


I just saw one last night that where someone asked how something could be mounted to the wall, and the response was “I don’t know, I threw it in the trash as soon as I got it.”
posted by shapes that haunt the dusk at 3:18 PM on June 3, 2018


One lesson of Amazon reviews is that if you don't pay your reviewers, someone else will.
posted by clawsoon at 3:28 PM on June 3, 2018


I don't think this was mentioned so far: claque
posted by XMLicious at 5:40 PM on June 3, 2018


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