How Finland Rebranded Itself as a Literary Country
July 16, 2018 11:09 AM Subscribe
Per capita, the Finns borrow nineteen books a year, compared to just seven and a half in the US. Recently the Finnish government invested €98 million in a new central library. Around the time of the global recession, the Finns set out as a nation to find the “next Nokia.” It was all we talked about. In a small socially democratic nation like ours, where so much is shared, we felt a common responsibility over our exports. Anything and everything could be the next Nokia, we said, so long as we figure out how to brand it. Tech start-ups were the obvious choice, but cultural products emerged as a strong contender. Could we sell even more great design? Leverage our architecture? Finnish heavy metal started to do well in Germany and the Anglo American world. Then something decisive happened in Finnish literature.
This post was deleted for the following reason: This is a self-link, and your account is banned. This is not the first time. Do not sign up for this site again. -- LobsterMitten
This thread has been archived and is closed to new comments