Dark gray t-shirt and blue jeans
August 6, 2018 12:33 PM Subscribe
The California Review of Images and Mark Zuckerberg is out with its 2nd edition documenting the perpetually apologetic mogul's visual culture.
The 1st edition remains available.
From the call for contributors:
The 1st edition remains available.
From the call for contributors:
Since the publication of the inaugural California Review of Images and Mark Zuckerberg in late 2017, much has occurred: a virtual reality tour of Puerto Rico, an iconic depiction of a bruised Zuck, and, of course, the ever sprawling scope of the Cambridge Analytica scandal.
Throughout all this, a crucial dimension has been the visual. Zuckerberg and his company continue to navigate — sometimes successfully, sometimes not — the performance and depiction of the platform and its CEO in media.
"Incompetent Design Against Digital Colonialism" is a great essay. Well worth reading Valentina's thoughts on how Zuc came to appear on a billboard for a dodgy private university in Paraguay:
My proposal is that through the capture of this billboard with the portrait of Mark Zuckerberg used without his consent, we are witnessing the impossibility of Facebook’s colonizing project, at least in aesthetic terms. Zuckerberg’s internet.org project violates net neutrality and it reeks of neoliberalism, but before those socio-political conditions, his endeavor and his presence is very very ugly and unpleasant when you look at it in this image: a smiling billionaire in a poorly designed ad installed next to some peladero.
This ugliness is the starting point of our revenge, nothing annoys more a Silicon Valley CEO than disturbing design because it reveals their own incompetencies. And this is why it’s important to adopt an aesthetic perspective that operates as a resistance to the impeccable graphics of the first world.
posted by Kitty Stardust at 6:41 AM on August 7, 2018 [2 favorites]
My proposal is that through the capture of this billboard with the portrait of Mark Zuckerberg used without his consent, we are witnessing the impossibility of Facebook’s colonizing project, at least in aesthetic terms. Zuckerberg’s internet.org project violates net neutrality and it reeks of neoliberalism, but before those socio-political conditions, his endeavor and his presence is very very ugly and unpleasant when you look at it in this image: a smiling billionaire in a poorly designed ad installed next to some peladero.
This ugliness is the starting point of our revenge, nothing annoys more a Silicon Valley CEO than disturbing design because it reveals their own incompetencies. And this is why it’s important to adopt an aesthetic perspective that operates as a resistance to the impeccable graphics of the first world.
posted by Kitty Stardust at 6:41 AM on August 7, 2018 [2 favorites]
And this is why it’s important to adopt an aesthetic perspective that operates as a resistance to the impeccable graphics of the first world.
Yes.
posted by infini at 10:06 AM on August 7, 2018
Yes.
posted by infini at 10:06 AM on August 7, 2018
I find Mark Zuckerberg's face fascinating, in its struggle to be the face of facebook while remaining a human being made of flesh.
I even created Mark Zuckerberg emojis: facebook emojis combined with Mark's face using neural networks.
posted by javanlight at 6:22 AM on August 8, 2018 [2 favorites]
I even created Mark Zuckerberg emojis: facebook emojis combined with Mark's face using neural networks.
posted by javanlight at 6:22 AM on August 8, 2018 [2 favorites]
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