"Now, ten years on, everybody else has learned to sound like Sia."
November 6, 2018 10:25 PM Subscribe
While producers like Max Martin get most of the credit for shaping the sound of pop music, equal credit if not more belongs to topliners like Sia. As demo vocalists, they shape the sound of pop most directly; their bodies literally generate it. Pop singers often mimic these demo vocalists exactly, and no one notices (unless some enterprising leaker posts the demo to YouTube). But when that vocalist has a voice as distinctive as Sia's, you notice.