Amazon vs. Brands
December 6, 2018 5:15 PM Subscribe
An Amazon revolt could be brewing as the tech giant exerts more control over brands. The next time you buy a PopSockets cellphone grip from Amazon, be forewarned: It likely won’t come with a manufacturer’s warranty — because it won’t be coming from PopSockets or one of its authorized sellers. That’s one of the trickle-down effects of a power move that Amazon recently made against PopSockets and other brands that sell their goods through the largest online store in the U.S. Amazon is taking more control over where and how product manufacturers can hawk their wares on Amazon.