Change is something the American people identify with
July 9, 2019 8:02 AM Subscribe
New Coke Didn’t Fail. It Was Murdered. Far from the dud it’s been made out to be, New Coke was actually delicious—or at least, most people who tried it thought so. Some of its harshest critics couldn’t even taste a difference. It was done in by a complicated web of interests, a mixture of cranks and opportunists—a sugar-starved mob of pitchfork-clutching Andy Rooneys, powered by the thrill of rebellion and an aggrieved sense of dispossession. At its most fundamental level, the backlash wasn’t about New Coke at all. It was a revolt against the idea of change. That story should sound familiar. We’re still living it.