Purchasing the virtuous triangle
November 6, 2019 7:51 AM Subscribe
"It wasn’t very long ago that a banana was just a banana – just a curved, yellow fruit. All you knew, if you bought a bunch in 1986, was that they cost around 97p per kilo. You weren’t told if they were organic or pesticide-free. You didn’t know if they came from Costa Rica or the Dominican Republic. And you certainly weren’t invited to worry about the farmers who grew them – or if their children went to school, or whether their villages had clinics. You just picked up your bananas and walked to the next aisle for your coffee or tea or chocolate, none the wiser about where they came from either, or about the people who farmed them. Back then, the countries that grew these commodities and many others were still known as the Third World, and the habit of not caring about their farming conditions was a legacy of their colonial past. For centuries, trade propelled the colonial project, and exploitation was its very purpose." Samanth Subramanian writes about fairtrade, label fatigue, and what it means when large companies set their own ethical trade standards.