Greatness ensued
November 29, 2019 5:48 PM   Subscribe

At last: the definitive history of the Mikhail Gorbachev Pizza Hut ad.
posted by Chrysostom (12 comments total) 19 users marked this as a favorite
TF is happening right now?

Any one else feel like reality has sprung a leak and the 20th century is gushing down the stairs and ruining the carpet?
posted by Horkus at 6:48 PM on November 29, 2019 [7 favorites]

Mod note: Deleted a few; please engage with the content of the article rather than just grinding pre-existing axes about Russian politics.
posted by Eyebrows McGee (staff) at 7:16 PM on November 29, 2019 [4 favorites]

The picture in the link is like avtorskii plakat and comic-sans.

Gorby realized old AGITPROP had to be softened.
"Agitprop (Otdel agitatsii i propagandy)
Agitation and Propaganda Department, established by the Central Committee of the party in 1920. Absorbed by the Ideological Department in 1988. The term agitprop means the use of mass media to mobilize the public to accomplish the regime's demands."

So, pizza and peace.
posted by clavdivs at 8:01 PM on November 29, 2019 [1 favorite]

Nice link and my Russian co-worker told me old Russian proverb.

Do not use the past to merely criticize the present.
posted by clavdivs at 8:05 PM on November 29, 2019 [4 favorites]

posted by delfin at 8:21 PM on November 29, 2019 [13 favorites]

Wasn't there another Pizza Hut/Gorbachev commercial when PH came out with that horrifying cheese-filled crust? "Gorbachev took us to the edge!" cries a babushka, as everyone holds up their Cheez-Stuft-Crust Pizzas (or whatever they were called). Or am I having a Berenstain/Berenstein moment?
posted by RakDaddy at 8:27 PM on November 29, 2019 [2 favorites]

That Man in the White House did an ad for stuffed crust. Don't remember a Gorby one.

(I like PH stuffed crust. I know that someday, I will pay for my sins.)
posted by Chrysostom at 8:55 PM on November 29, 2019 [2 favorites]

The Trump ad for stuffed crust pizza is linked in the article.
posted by now i'm piste at 9:13 PM on November 29, 2019 [1 favorite]

This is an update of an oldish axiom I formulated during the 70's: Don't send General Westmoreland where you should send Colonel Sanders.
posted by mule98J at 9:51 PM on November 29, 2019 [9 favorites]

When Achilles wins, he drags you around the walls of your city behind his chariot.

When capitalism wins, it makes you star in a Pizza Hut commercial.
posted by officer_fred at 6:25 AM on November 30, 2019 [7 favorites]

Capitalism could've done worse: If we'd sent over Cici's or Domino's first, they'd've been putting those statues right back up.
posted by Huffy Puffy at 6:28 AM on November 30, 2019 [3 favorites]

Got to link the wonderful '90s Damon Hill/Murray Walker Pizza Hut ad here too.
posted by I'm always feeling, Blue at 10:33 AM on November 30, 2019

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