From context collapse to content collapse
January 14, 2020 12:21 PM Subscribe
First, by leveling everything, social media also trivializes everything — freed of barriers, information, like water, pools at the lowest possible level. A presidential candidate’s policy announcement is given equal weight to a snapshot of your niece’s hamster and a video of the latest Kardashian contouring. Second, as all information consolidates on social media, we respond to it using the same small set of tools the platforms provide for us. Our responses become homogenized, too.