Adcritic is back!
July 17, 2002 6:41 PM   Subscribe

Adcritic is back! Although, "better than ever" to them means $69.95 a year.
posted by mathowie (16 comments total)
That must be $69.95 a year for me, right? Because they're ads, right? Or is this bottle of Torres X Cognac looking surprisingly empty? make that Brand X Cognac, just in case.
posted by Zootoon at 6:54 PM on July 17, 2002

$70/year AND a free subscription to Creativity magazine? SIGN ME UP! kidding!

The samples load and play quickly, which is nice, but I don't see paying that much money to watch commericals. I wish them well, but I won't be surprised if they show up on F'dCompany sometime.
posted by jazon at 7:11 PM on July 17, 2002


I want some of what Matt's on...
posted by dash_slot- at 7:14 PM on July 17, 2002

Goes great with the new and un-improved iTools!
posted by donkeyschlong at 7:15 PM on July 17, 2002

it's now owned by Crain Communications, the publishers of Ad Age. The new Adcritic is being positioned as a tool for advertising professionals (whose $69.95 will be reimbursed by their company).
posted by o2b at 7:17 PM on July 17, 2002

'Cept this time the ads actually download before a new century begins. This Vanilla Coke ad you have to love; it's almost David Mamet-worthy. [ "Your youth and curiosity have served you well", indeed.]

I'm too old to pay 70 bucks to watch well-paid ad companies try to sell me stuff I don't want, when I can avoid it for free - but I must say I at least thought about it.
posted by MiguelCardoso at 8:13 PM on July 17, 2002

Weird, one of the demo pages references a "story" which I thought was made up -- Michael Mann directs and Benicio del Toro stars in a fake movie who's trailers run in european theatres. Everybody wants to see the movie, but then the Guardian breaks the story as a hoax.

But it's not made up. Here's the movie site. And the trailer itself is there for all of you post-ad ad lovers (but it can't be linked because it's embedded in a Flash movie).

I guess they're just getting back at BMW for their weird film-ad amalgam a few years back.
posted by zpousman at 8:51 PM on July 17, 2002

zpousman, if you click on the story link at the lucky star movie site, you'll see that it says that's a trailer for a non-movie made by Mercedes.
posted by riffola at 9:12 PM on July 17, 2002

"Better than ever" with a new crappier design. Who needs a pay AdCritic when there is a free anyway?
posted by ncurley at 9:14 PM on July 17, 2002

it does look a lot better than it used to (from the sample pages anyway) and seems to stream alright. but 70 bones a year? whew. no way.
posted by holycola at 11:32 PM on July 17, 2002

(warning, self link), the adland collection of over twothousand commercials here, is 2 USD a month.
I'll be getting all the guys over who don't/can't pay the 69.95, like the students and the regular adwatchers. I've been waiting for adcritic to come back online since Peter (adcritic founder) sold it. I like their redesign, part from the pop-ups. If you work at an agency that already carries a subscription to creativity (most do) you'll get the web included. I wonder how they'll prevent the entire 200+ man agency from logging in on one single account [as they usually have one single subscription to Creativity and send it around the creative department].
I'm well pleased they stuck with quicklime. Hooray!
posted by dabitch at 4:21 AM on July 18, 2002

as for ad collections, the creative club hosts both posters radio and telly, all british, all ads, and they're up on the site 45 minutes after they air. Also a paying deal. If you want some exotic ones check Resumes Filmrum for swedish ads in realplayer format, free.
posted by dabitch at 4:28 AM on July 18, 2002

One of the best ad sites out there is from Boards Magazine. Their commericals -- including a lot of European and Canadian stiuff -- is here. Love that Angry Chicken!
posted by maudlin at 7:43 AM on July 18, 2002

Ooh, another chance to point everyone to the banned Snuggles the Bear parody ads.

Make sure you watch the "original" one first. Favorites!
posted by NortonDC at 9:24 AM on July 18, 2002

Cool! My roommate did the original run of those ads.
posted by Hackworth at 12:55 PM on July 18, 2002


I lurve the snuggle parody ads, and the story of them getting all huffy about the flattering parody.
Then the snuggle bear turns around and rips off the cadbury creamed eggs "audition" style ads. Sheesh. (do i need to warn "self link" when the post is not created by me? what is the rule on that?..)
posted by dabitch at 4:11 PM on July 18, 2002

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