July 18, 2002
6:39 AM Subscribe
I was walking past a McDonald's on my way to work this morning, and I noticed a remarkable advertisement in the window. It was a poster of a tiny baby's hand grasping a much larger adult hand, with text at the bottom that asked: "When will she have her first french fry?" (Sorry, I can't find it duplicated online.) I'm not necessarily anti-McDonald's, or even anti-fastfood--although I am pro-slowfood--but this poster turned my stomach. Advertisements have a long history of backfiring, including pop-up ads, pharmaceutical ads, online political ads, automobile ads, and even a recently discussed computer ad. Have you seen any ads recently that didn't exactly have the intended effect? What were the ad people thinking?
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