Louis Vuitton Pre-Fall 2020 Look Book(s)
January 27, 2020 9:11 AM   Subscribe

"Fashion is a novel," the 2020 look book's notes state. Apparently, it's several.
posted by Sokka shot first (17 comments total) 11 users marked this as a favorite
What does Louis Vuitton know about the future that we don't? I mean, what's with all the oversized snowmobile boots?
posted by chavenet at 9:46 AM on January 27 [3 favorites]

In a global-warming apocalypse, being cold (or dressing like it's a danger) will be the ultimate status symbol.
posted by Western Infidels at 10:09 AM on January 27 [12 favorites]

Seriously what the fuck is on their feet? I mean I know a lot of high fashion is... not practical. But that's fucking ugly.
posted by MrBobaFett at 10:58 AM on January 27

I immediately recognized Michael Whelan's Amazing Dragon and Passage: The Avatar. Any others?
posted by The Tensor at 11:06 AM on January 27 [1 favorite]

"Fashion spreads have always seemed crazy to me, but it doesn't upset me. Fashion is none of my business."
- Marge Simpson, probably
posted by RobotVoodooPower at 11:47 AM on January 27 [1 favorite]

This... 'stuff'? Oh... ok. I see, you think this has nothing to do with you. You go to your closet and you select out, oh I don't know, that lumpy blue sweater, for instance, because you're trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don't know is that that sweater is not just blue, it's not turquoise, it's not lapis, it's actually cerulean. You're also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves St Laurent, wasn't it, who showed cerulean military jackets? And then cerulean quickly showed up in the collections of eight different designers. Then it filtered down through the department stores and then trickled on down into some tragic casual corner where you no doubt fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs, and so it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing a sweater that was selected for you by the people in this room. From a pile of "stuff."
posted by Sokka shot first at 12:06 PM on January 27 [7 favorites]

Like the art direction, but a lot of the fashion is retread of stuff we've been seeing for a few years now (crafty, gucci-ish prints, pleats, prarie-lace numbers etc.).

I do absolutely love the women's outerwear, though. The brown fur trimmed coat is great, and the poncho is a really well-executed use of a fresh-looking plaid (the yellow on the inside is a bit done too, but ok). The grey wool overcoat I'm iffy about; I don't know how I feel about the felted finish, it photographs a bit cheap, particularly in the white and along the edges of the coat, but it's something new at least and I'd love to see it in person. Even the red hoodie is cool, with nice hand-sewing-ish details that don't scream "crafty."

I also like the super scoopneck gray sweater; that's cool. For the most part, though, the clothes are a miss.

Thanks for sharing --- love an excuse to look at a collection.
posted by internet fraud detective squad, station number 9 at 12:20 PM on January 27 [3 favorites]

Seriously what the fuck is on their feet? I mean I know a lot of high fashion is... not practical. But that's fucking ugly.

I can help! There's been a trend of weirdly snug and cuddly footwear in women's fashion. The first iteration was the sock heel, which was a blindingly ugly kind of boot made out of a stiletto sole/heel and...basically a sock. Vetements started it.

This is actually much less ugly than that, IMO, and speaks to the trend in women's fashion to, I don't know, be kind to us and let us wear ugly, snug, stuff that covers us up instead of sexualizing us.
posted by internet fraud detective squad, station number 9 at 12:21 PM on January 27 [8 favorites]

Vetements sock boots

I think these are cool but also so, so ugly :P
posted by internet fraud detective squad, station number 9 at 12:22 PM on January 27

Also, god, I talked about the outerwear but not about this fantastic black jacket. I don't know how I feel about the proportions; the model is fantastic and that can cover up a lot of problems with a jacket, but I adore that black ribbed...knit? It's hanging almost like neoprene, but it looks like a knit...desperate to know what it's made of and how they achieved such a cool effect. Might just be a strategically zuzzhed thick cotton or something; I really want to see it walking or IRL.
posted by internet fraud detective squad, station number 9 at 12:27 PM on January 27 [2 favorites]

Seriously what the fuck is on their feet?

There are feet? Oh, I had the wrong view. Yes, there are feet, and they are wrapped in what looks like foam pipe insulation and duct tape. But boiler-room ugly is fine if people want boiler-room ugly. It's the flashbacks to Waldenbooks circa 1982 that's bothering me.
posted by pracowity at 12:40 PM on January 27

Weren't they called Moon Boots back in the day?
posted by cazoo at 1:08 PM on January 27 [2 favorites]

Yes, moon boots. I was a child in the 80s and it is clear that the future is full of clammy stinky feet. Jesus, it's like everywhere I look people are nostalgic for the hell we climbed out of.

The motif of this speaks to me, though, I read soooo many books that looked like these.
posted by Horkus at 1:37 PM on January 27 [3 favorites]

I had a pair of rainbow Moon Boots in the late 1970s, and then they came back in fashion in the late 1990s and I sold them for lots of money on eBay, and now maybe that buyer can sell them for even more money.
posted by The corpse in the library at 4:12 PM on January 27 [3 favorites]

I call this brand of hyper on-point nostalgia "praying for a redo".
posted by Mizu at 6:02 PM on January 27

I think the reference to the The Exorcist cover is incorrect. The image is from the poster for the William Friedkin movie adaptation rather than the book cover.
posted by hwestiii at 7:28 PM on January 27

My special collections colleague Rebecca Baumann of the Lilly Library at IU is a huge fan of pulp paperback art and she and a few friends devoted a Twitter thread to finding the sources of the art used in the campaign.
posted by Horace Rumpole at 6:03 PM on January 28 [3 favorites]

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