welcome the covid influencer
September 2, 2020 3:13 PM Subscribe
Brooklyn and Bailey are second-generation influencers. They have 5.8 million followers on Instagram; they’re students and paid brand partners at Baylor University; and as of last week, they both have COVID (Anne Helen Petersen on Culture Study).
“Brand partnerships,” after all, can’t exist without two brands. And that’s what American higher ed has become: a slew of brands, eager to partner with other brands (aka the contemporary student) who will heighten the visibility and desirability of their institution and the lifestyle they could have there. Community colleges have no compunction about going to online instruction. They know exactly what service they provide: an education, full stop. But public and private colleges and universities, who’ve yoked themselves to the idea of college as a lifestyle experience, have no other choice, even when that lifestyle is a COVID accelerant.
Come back, they say, and live the college life you’ve dreamed of — just wear a mask! It’ll be fine! And if you get sick, Brooklyn and Bailey have already shown you what to do next.
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