Ironic normcore trifles for the aspiring middle
September 12, 2020 9:32 PM Subscribe
In the market for a toothbrush? A razor? Sheets? A mattress? A belt?? Sick of buying stuff from “the man”? Good news! There’s an uncorporate, VC-funded, pastel-colored bland out there catering to your aspirational, values-oriented, “premium mediocre” consumer whims.