How old, ambient Japanese music became a smash hit on YouTube
November 30, 2020 8:18 AM Subscribe
Seven out of 50 video clusters the researchers identified are deemed "situational" music. This designation doesn't operate under the standard concept of genres but rather the context in which the music takes place. This includes relaxation music like "Ambient/Chillout," "Sounds of Nature," and the ASMR-affiliated "Hair Dryer Sound." The paper concludes that situational music, sometimes deemed trivial by musicologists, is growing in popularity. They also found a cluster of "Ethiopia/South Sudan Music," suggesting the context of a local scene comparable to '80s Japanese ambient music. 2800 words from Catherine Sinow on YouTubecore for Ars Technica.
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