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December 29, 2020 2:49 AM   Subscribe

Wherein videogamedunkey introduces us to the 100 Thieves Cash App Compound. Short SLYT (3:22), but hoo boy is there a lot to unpack here. Some gold in the top comments.
posted by jklaiho (57 comments total) 13 users marked this as a favorite
 
important context: Dunkey is in the middle of a bit where he is, as he puts it, no longer making Good Videos. His announcement points out that YouTube's algorithm prioritises daily videos so intensely that taking the time to make punchy, scripted content on the same topics as the daily upload channels means that your own video will get buried in the noise.
posted by Merus at 3:06 AM on December 29, 2020 [17 favorites]


This Future Lit Engagement is Sponsored by Captain D's Shrimp, Fish & Crab Cake and Swiffer Set 1 Floor Mop Plus 8 Floor Dusters šŸ˜āœØšŸ™
posted by Foci for Analysis at 3:28 AM on December 29, 2020 [4 favorites]


I love Dunkey but he really needs to bring among us Tuesdays back, it would really elevate his game to another level.
posted by zymil at 3:35 AM on December 29, 2020 [9 favorites]


You werenā€™t kidding about the comments section. I didnā€™t believe the C418 one at first, ā€œbullshit the guy who made the music for Minecraft showed up to just to drag this in the YT comments,ā€ but [click] ...260K subscribers? Fuck me, itā€™s really him.

I have so many questions.
First, can the vaccine cure this or are we looking at another 18 months to ā€œnormalā€?
Next, what happens to this building after New Yearā€™s? Like, can this continue to exist in our universe outside the shit singularity of 2020? Or do they all get nega-raptured when the ball drops at midnight?
Last and most important: WHY??
posted by Ryvar at 3:37 AM on December 29, 2020 [5 favorites]


We owe CDPR a collective apology. Cyberpunk 2077 didnā€™t ship with any bugs, it perfectly reflected fifty-seven years of reality slowly disintegrating out from under us.
posted by Ryvar at 3:45 AM on December 29, 2020 [9 favorites]


There really is so much to unpack here, but I'm just having a pause and thinking about this line:

"You have no idea how many hot dogs I'm going to get you this year."

It's true, I don't. But - what leads to that sentence? What world is necessary for those words to be assembled in that order? Fascinating.
posted by ZaphodB at 4:08 AM on December 29, 2020 [12 favorites]


Comment gold under the video indeed. My favourite, on the money:

I didn't think it was possible to construct a building out of "cringe" but by god, 100 Thieves did it
posted by greenhornet at 4:16 AM on December 29, 2020 [11 favorites]


I thought this was cute, but it felt like a lot of vfx work to support such a silly gag. Then I had a horrible thought. Then I did a google and no no no no no no no no no no no no
posted by phooky at 4:48 AM on December 29, 2020 [35 favorites]


When i didn't think i could hate "elevate" more.

(Elevate became one of my terrible boss's buzzwords a few years ago after we had an image consultant tell us how to "elevate our delivery.")
posted by vespabelle at 5:51 AM on December 29, 2020 [4 favorites]


This is so reminiscent of the .com boom. Where are the ping pong tables and massage chairs? Even the investor spiel. Elevate! You could listen to this impressive babble for hours and just be more confused, until someone pulls you aside and says 'they sell ads'.
posted by adept256 at 6:05 AM on December 29, 2020 [12 favorites]


His announcement points out that YouTube's algorithm prioritises daily videos so intensely that taking the time to make punchy, scripted content on the same topics as the daily upload channels means that your own video will get buried in the noise.

This also explains why Polygon backed off their videos so hard, now to the point where Brian David Gilbert has left for greener pastures.
posted by robocop is bleeding at 6:23 AM on December 29, 2020 [6 favorites]


My favorite thing is the more than one room with elevated Times Square-esque scrolling LED marquees along the inside walls showing an endless looping message telling you which room this is.
posted by JHarris at 7:11 AM on December 29, 2020 [6 favorites]


His announcement points out that YouTube's algorithm prioritises daily videos so intensely that taking the time to make punchy, scripted content on the same topics as the daily upload channels means that your own video will get buried in the noise.

A streamer / ex-speedrunner / stunt speedrunner I follow on youtube has sort of tried to combat that by leaning in to it to an insane degree - he spun up a clips channel that has nearly 1,500 clips, so he's flooding the algorithm trying to get his main channel even slightly noticed.

The irony is that the majority of the clips don't seem to get any preroll ads, so I'm not sure how it's benefiting the platform, but you go, algorithm, you go.

Every now and then I notice the algorithm shifting over towards less interesting content and I go into my watch history and blow away a bunch of recently viewed videos until it stops suggesting Among Us 24/7. Engagement! Engaaaaaaagement!
posted by Kyol at 7:40 AM on December 29, 2020 [5 favorites]


I am so tired of Among Us content. I've seen some streamers double or triple (or even more) their viewcounts with it and I don't get it!
posted by airmail at 8:08 AM on December 29, 2020 [2 favorites]


important context

I have so many questions.

My main question, which doesnā€™t seem to have been covered: what is this, and why would I want to click on it?
posted by zamboni at 8:14 AM on December 29, 2020 [8 favorites]


This is indistiguishable from the Entertainment 720 office except he actually has the money to do it. Amazing.
posted by Jon Mitchell at 8:17 AM on December 29, 2020 [18 favorites]


Obviously the best way to elevate audience engagement is to engage with my audience about how elevating my engagement will be once Iā€™ve elevated the engaged audience to engage with elevated please kill me engagement elevated to audience I cannot escape engaged content this meaningless psychic gyre at a whole new level of sponsored Iā€™m begging you content elevated death will free me from this spiritual prison around the kind of engagement kill me that our engaging content and elevated audience will kill me elevate to a please kill me whole new level.

I mean, thatā€™s what itā€™s all about, right?
posted by mhoye at 8:27 AM on December 29, 2020 [4 favorites]


My main question, which doesnā€™t seem to have been covered: what is this, and why would I want to click on it?

This is a video making fun of a promotional video filmed for 100 Thieves, which is an influencer-heavy eSports brand who also sponsors streamers. For some reason a mortgage company paid money to name a room used to practice for the game League of Legends. Watch this video if you hate LA or influencers
posted by JZig at 8:50 AM on December 29, 2020 [14 favorites]


This is indistiguishable from the Entertainment 720 office except he actually has the money to do it. Amazing.

To be fair, Tom and Jean-Ralphio had the money to do Entertainment 720. Jean-Ralphio got run over by a Lexus which gave them the seed capital of $450K. At the end of it they still had 10 grand which they used to fund their "end of the world" party.
posted by Your Childhood Pet Rock at 8:58 AM on December 29, 2020


The Lexus in this analogy is late stage capitalism, I guess? Or is it the other way around?
posted by mhoye at 9:02 AM on December 29, 2020 [1 favorite]


I feel like I wandered into a part of reality that Iā€™m not aware of... I watched the video and found it to be quite funny. And yes, dot com lives! I watched the other video, and that seemed to be a heavy critique of YouTubeā€™s monetization scam. So I was left wondering what is this stuff. So I googled 100 Thieves. What I thought was a joke is reality. Now Iā€™m even more confused. Did they stop teaching about viable business models in business school?
posted by njohnson23 at 9:03 AM on December 29, 2020 [1 favorite]


Watch this video if you hate LA or influencers

Also watch it if you don't hate LA or influencers, but would like to.
posted by aubilenon at 9:06 AM on December 29, 2020 [16 favorites]


Totino's money is better spent on Tim & Eric.

"I put some rolls in my mouth..."

Seriously though, this... this is beyond dot.com. At least the kids behind dot.com thought they were building a better world (delusional, sure, but...) These guys? Think they're king shit of fuck mountain and say things like "elevate" and "I'm paying your sorry ass to waste hours of your life making content for me... I kick ass at games bruh"

Get off my neon green cyberlawn.
posted by symbioid at 9:13 AM on December 29, 2020 [7 favorites]


P.S. I FUCKING HATE FORTNITE THIS ISN'T HELPING EPIC. Is this Tim Sweeney's son?
posted by symbioid at 9:14 AM on December 29, 2020 [1 favorite]


This is a video making fun of a promotional video filmed for 100 Thieves

Where would we find this video?

Did they stop teaching about viable business models in business school?

I'm pretty sure "tell big stories to investors who write you big checks, and make sure there's a nice, big salary for yourself, regardless of whatever else the money goes towards" is evergreen.
posted by AzraelBrown at 9:29 AM on December 29, 2020 [9 favorites]


Remember that brief, glorious moment when you thought to yourself, "maybe esports will be less toxic than real sports"?
posted by phooky at 9:43 AM on December 29, 2020 [9 favorites]


this is definitely something jean-ralphio was involved in
posted by Reclusive Novelist Thomas Pynchon at 9:49 AM on December 29, 2020


I think this is the original 100 Thieves video. Hard to tell though...
posted by njohnson23 at 9:52 AM on December 29, 2020 [3 favorites]


My introduction, and only other time I've watched Dunkey is when he played Untitled Goose Game which was a delight as well.
posted by vespabelle at 10:00 AM on December 29, 2020 [2 favorites]


The hot dogs line is at 2:35 in the video njohnson23 linked. That wasnā€™t a Bad Lip Reading dub: someone actually said that. Itā€™s almost worse in context.

...all those times I made fun of machine learning output text and it turns out they were just trying to elevate their content all along.
posted by Ryvar at 10:11 AM on December 29, 2020


I don't think I know what satire is anymore. Thanks 2020!
posted by Mchelly at 10:44 AM on December 29, 2020 [6 favorites]


EL-E-VATE!
posted by genpfault at 10:45 AM on December 29, 2020


There's this push to industrialize "content creators." So you get stuff like this, Tik Tok houses. And then influencers and streamers have a bit of a parasocial component, so we're supposed to share their excitement at graduating to the big leagues, I guess? So you get this very gushing presentation.

Introducing the One Percent Fortnite House - (ft. Formula, Kiwiz, Nicks, Randumb)

NRG's New $10,000,000 Gaming Fantasy Factory | NRG Castle Full Facility Tour

Atlanta Reign HOUSE TOUR | Powered By Cox

TOURING THE BEST CONTENT HOUSE IN GAMING ft. CouRage, Valkyrae, Nadeshot & BrookeAB
posted by RobotHero at 10:45 AM on December 29, 2020 [3 favorites]


The worst part about this video (and the original video from last year of which they are making fun of) is that they are describing what is obviously Culver City as ā€œthe Heart of Los Angelesā€.

Iā€™m looking forward to getting back into the office this summer so I can fling water balloons across Ballona Creek at this atrocity. I hadnā€™t gotten my new space assigned before we shut down for quarantine, so I didnā€™t have the chance to bomb them before hand.

Fun Fact: the West Coast office or NPR is practically next door, so Iā€™d like to think the two groups cancel each other out.
posted by sideshow at 10:59 AM on December 29, 2020 [2 favorites]


It took me a while to understand that what I was watching was a real video that someone produced that someone else recorded snarky lines over, and a while longer to believe that someone really decided that esports--what you might think would be the ideal sport for a pandemic, since it doesn't require the team to be in the same room--needed the whole team in the same room, and that they got money from a sponsor in exchange for putting their name on this charmless cinderblock pile, and that there really is an app called Cash App. I kept expecting Vanessa Bayer to pop up with a cookie sheet full of snacks and a glassy smile.
posted by Halloween Jack at 11:10 AM on December 29, 2020 [4 favorites]


I watch a fair amount of eSports, and normally the teams are in the same physical location with an actual studio audience + commentators. They didn't do that this year, and depending on the team they're either playing from home or from compounds like this where the team isolates as a group. The commentators are either joining from home or sitting in completely empty studios as they were already paying for the lease.

There's nothing crazy about having a dedicated practice room for a League of Legends team that is competing for real money. But I have literally no idea why a mortgage company would sponsor it
posted by JZig at 11:36 AM on December 29, 2020 [1 favorite]


Not being a gamer, I have utterly no clue what I just sat through, but I wanted to seriously dick-punch the guy about 6 or 7 nanoseconds after he started talking.
posted by Thorzdad at 11:37 AM on December 29, 2020 [2 favorites]


esports--what you might think would be the ideal sport for a pandemic, since it doesn't require the team to be in the same room--needed the whole team in the same room,

The original video was from January, which I think is the only think that is reasonable about it.
posted by aubilenon at 11:43 AM on December 29, 2020 [2 favorites]


The music at the end is driving me bonkers ā€” I'm 90% sure it's from a Gran Turismo game, I think a garage theme, but I can't find it.
posted by penduluum at 11:46 AM on December 29, 2020 [3 favorites]


From the YouTube comments:

When you haven't gotten over your ex-girlfriend, who was an elevator.
posted by ZaphodB at 12:08 PM on December 29, 2020 [2 favorites]


Not being a gamer, I have utterly no clue what I just sat through, but I wanted to seriously dick-punch the guy about 6 or 7 nanoseconds after he started talking.
posted by Thorzdad at 2:37 PM on December 29

That guy apparently goes by the gamertag "nadeshot" and damn, guy, you're really planting some seeds of thought using a name like that.
posted by ZaphodB at 12:13 PM on December 29, 2020 [4 favorites]


But I have literally no idea why a mortgage company would sponsor it

In 2019, more people watched the League of Legends championship than watched the National
Football League championship (commonly known as ā€œThe Super Bowlā€).
posted by sideshow at 1:40 PM on December 29, 2020 [5 favorites]


The music at the end is driving me bonkers

It's the Gran Turismo 3 "Simulation Mode" music.
posted by WaylandSmith at 1:44 PM on December 29, 2020 [3 favorites]


For some reason a mortgage company paid money to name a room used to practice for the game League of Legends.

I do believe it read "Rocket League" and "Mortgage of Legends."

Editor tip: watch for rivers.

League tip: ward the river.
posted by explosion at 3:34 PM on December 29, 2020 [1 favorite]


This makes me feel better about watching the Cheez-It Bowl and the Dukeā€™s Mayo Bowl.
posted by Huffy Puffy at 4:25 PM on December 29, 2020


This also explains why Polygon backed off their videos so hard, now to the point where Brian David Gilbert has left for greener pastures.

I don't think BDG leaving is really related to this (his reasons seem to be him wanting to focus on doing weird comedy horror), but certainly I think the kind of video content Polygon produces is not favoured by the YouTube algorithm, and the Facebook-driven 'pivot to video' is dead now that it's clear that Facebook lied about video viewership and was never prosecuted.
posted by Merus at 4:32 PM on December 29, 2020 [1 favorite]


Yeah I'm too old for this. Quake Clans were where eSports began and ended for me. I have almost zero interest in streamers. Average people streaming a game I like, 5-10 people in chat, sure. Anything beyond that, forget it. A friend of mine is into this "Dr. Disrespect" guy and I watched about 2 minutes of him before turning it off in disgust. I'm really suffering from get-off-my-lawn-itis the closer I get to 40.
posted by signsofrain at 6:02 PM on December 29, 2020


Given that he remains an unrepentant toxic asshole, I don't have any time for the guy and honestly don't see why anyone else does.
posted by juv3nal at 8:23 PM on December 29, 2020 [2 favorites]


Nadeshot will be president of the United States in 2032.
posted by dances_with_sneetches at 8:56 PM on December 29, 2020


In 2019, more people watched the League of Legends championship than watched the National
Football League championship (commonly known as ā€œThe Super Bowlā€).


Riot Games (who make LoL) are also turning into a full spectrum media company. They're releasing music and have an animated series on way.
posted by PenDevil at 2:12 AM on December 30, 2020


Given that he remains an unrepentant toxic asshole, I don't have any time for the guy and honestly don't see why anyone else does.

Because some of us have lives, and upon getting recommended a funny video by The Algorithm do not instantly launch into a full internet investigation to see if the author has ever done something objectionable in their life before sharing it?
posted by jklaiho at 2:44 AM on December 30, 2020 [3 favorites]


Given that he remains an unrepentant toxic asshole, I don't have any time for the guy and honestly don't see why anyone else does.

The gaming industry is just assholes all the way down. That doesn't mean you can't laugh at the original video - he skewers them pretty well - but you are just going to get on better if you just assume that every gaming related thing is made by assholes for assholes.
posted by The River Ivel at 5:52 AM on December 30, 2020 [3 favorites]


I wouldn't say that's true, as I sometimes make gaming things. Mind you, there is definitely a "gamer culture" that contains a lot of shitheads and bunk. Anything (computer hardware and soft drinks especially) marketed for gamers stand a good chance of being just fancy crap. And further, the word "gamer" is, and has been for some time, damaged goods. IMO the word as it is used doesn't refer to people who know about and play video games, which are diverse and includes folk who play classic arcade, cellphone, Facebook and indie games, but the kind of people, often hyper-masculine, who tend to think military shooters, Grand Theft Auto-likes and esports are real games, and that other stuff is beneath their notice. "Gamergate" has gamer in the name for a reason, being an effort to push other people out of a space they see themselves as owning.

But you can find a lot of good people who play video and computer games. Just off the top of my head, SonicFox is awesome and into esports, a lot of game journalists are decent people, indie game development is a vibrant and wonderful space producing a lot of genuine art, and even The Escapist is now under new management and has ceased to be a Gamergate supporting cesspit. I am open to correction here, but, people who play, make and talk about games are often good. People who call themselves gamers, frequently, are not.
posted by JHarris at 6:24 AM on December 30, 2020 [2 favorites]


(There are definitely uncrappy uses of the word, I myself used to contribute to a blog called Curmudgeon Gamer. But the crap is strong.)
posted by JHarris at 7:09 AM on December 30, 2020


If you want video game content that is funny while being wholesome, check out Checkpoint by LoadingReadyRun. Or, anything by LoadingReadyRun, really.
posted by xedrik at 7:36 AM on December 30, 2020 [1 favorite]


Because some of us have lives

I'm not even sure what this means in 2020, but I can assure you I didn't have to search anything because I was on the internet when that story broke 5 years ago or whatever and his name is pretty distinctive.
posted by juv3nal at 11:37 AM on December 30, 2020 [2 favorites]


All of it is awful but itā€™s that reception desk Red Bull Elevator that fills me with the most hate somehow

Hey actually they missed a monetization opportunity there, they couldā€™ve forced the receptionist to announce the Windex Ultra Shine Red Bull Elevator every time
posted by spinn at 2:42 AM on January 2, 2021 [1 favorite]


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