'Car Talk' hits brakes on 3.1m yogurt lids.
August 22, 2002 11:51 AM   Subscribe

'Car Talk' hits brakes on 3.1m yogurt lids.
How did I miss this incredible story? There must be a good use for these, and we can find it, together. via Current.
posted by djacobs (15 comments total)
A contest is now afoot to determine just what to do with the gaggle of plastic lids now filling a pair of tractor trailers near Stonyfield’s corporate headquarters.

I guess the idea of recycling them is not crazy enough.
posted by cowboy at 11:56 AM on August 22, 2002

Odds are that's exactly what will happen.
"They're not going to fling them over the White Mountains or anything," Berman joked. "They'll probably just be melted down and turned into more yogurt lids."

I can see why NPR didn't want their name on the lids, although I think it may be for some different reasons than those listed in the article. I worked in college radio for years and had to deal with the FCC regulations for non-profit stations. The lids saying "NPR" on them may constitute an advertisement (well, technically) which is illegal for a non-profit station.
posted by Kellydamnit at 12:44 PM on August 22, 2002

they don't want the name NPR on the lids to look like an endorsement of a "Don't buy an SUV" campaign... it would get them in hot water with the Auto industry... opening the doors for litigation much like "beef it's what's for dinner v. oprah"
posted by mhaw at 12:58 PM on August 22, 2002

I can't stand "Car Talk". (Is it just me?)

How many times can those guys use the same lame jokes over and over and still think they're funny? "Dewey, Cheatham and Howe! Har har har har har!"

posted by chuq at 1:09 PM on August 22, 2002

Phew. I'm just relieved that it's 3.1 million yogurt lids instead of one giganto-sized 3.1 meter yogurt lid. Cos, you know, that would be a pretty damn big yogurt lid.
posted by contessa at 1:59 PM on August 22, 2002

I know, thats much to big for the Hooters girls to wear
posted by Locke at 2:01 PM on August 22, 2002

Chuq, of course you're absolutely right, but at least they tried to use what little influence or charm they may have with their little audience for a good cause. How much wittier it would've been for NPR to buy little "not an official NPR-endorsed yogurt lid" to stick on the tops. Or perhaps something like "If you filled this yogurt container with gasoline, you'd save 3 dollars!" Or just "Fox."
posted by DenOfSizer at 2:03 PM on August 22, 2002

I think they're pretty funny.
posted by evanizer at 2:15 PM on August 22, 2002

Why were these yogurt lids sent to them? Did I miss something? I found the article confusing.
posted by agregoli at 2:21 PM on August 22, 2002

the cartalk guys are starting a "think first" program to try to get people to rethink their plan to buy SUVs. part of promoting this program is having this yogurt company put specially designed lids on their yogurt. the lids said something to the effect of "cartalk, brought to you by NPR". they didnt know that NPR wanted nothing of it until after the lids were printed, so now they're stuck with 3.1 million yogurt lids.

i hope that makes more sense.
posted by fore at 2:45 PM on August 22, 2002

Oh, I see. Thanks. I was imagining something like the pink yogurt lids for breast cancer research fund-raising, and it didn't make much sense. =)
posted by agregoli at 2:57 PM on August 22, 2002

If only they could package the yogurt tops with the muffin stumps from Seinfeld....
posted by delapohl at 3:45 PM on August 22, 2002

Plastic lids are great for mixing paints. They should give them to the schools for kids to use for art classes.

Then maybe the kids would ask what NPR is. Then they might listen to it. Then perhaps they'll find it as boring as my 5-year-old does. *sigh*
posted by whatnot at 3:46 PM on August 22, 2002

Just leave us the 'H' out of it.

What the 'H'?
posted by rushmc at 4:38 PM on August 22, 2002

Would it really have been that hard to write "3.1 million" rather than "3.1m"? Like another person in the thread I was wondering why the Car Talk guys had manhole cover size yogurt lids.
posted by nyxxxx at 4:53 PM on August 22, 2002

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