August 5, 2022 4:15 AM Subscribe
Damien Hirst’s ‘The Currency’ Was a Referendum on NFTs Vs. Traditional Art. The Result? A Resounding Preference for Traditional Art - Hirst's collectors aren't so sure NFTs are the future of art, it seems—even if Hirst himself is.
The results are in.
One year ago, Damien Hirst announced a brazen plan to “challenge the concept of value through money and art,” forcing buyers of his NFT project “The Currency” to decide between owning the physical artwork or the digital token connected to it. Now, Hirst has announced the final tally on his Twitter account.
So, are NFTs the future? Not according to the participants in this particular experiment. A clear majority opted to trade their NFT for the physical Hirst.