"AI interpretation went somewhat askew."
June 8, 2023 4:56 PM   Subscribe


TSN producer claims attempt at an AI-generated commercial did not, uh, go as intended.

Link to watch it here too.
posted by Kitteh (48 comments total) 24 users marked this as a favorite
I feel like the WGA can just turn up to negotiations with the studios with this video, explain that they're about to see a commercial generated with the latest AI technology, and then, after it's played, say, "so, this is what you're planning on having instead of writers".
posted by Merus at 5:06 PM on June 8 [3 favorites]

This is an illustration of an AI "hallucinating." Certainly, I felt like I was hallucinating while watching it.
posted by SPrintF at 5:07 PM on June 8 [2 favorites]

Seems like a pretty basic error of the AI confusing Blue Jays fans with Cubs fans.
posted by srboisvert at 5:17 PM on June 8 [20 favorites]

CGI = Computer Generated Idiocy.
posted by njohnson23 at 5:17 PM on June 8 [1 favorite]

I'm scaring my cats I'm cackling so hard
posted by Kitteh at 5:21 PM on June 8 [11 favorites]

I dunno looks like a normal day walking down Yonge St back when Rob Ford was in charge
posted by GCU Sweet and Full of Grace at 5:21 PM on June 8 [9 favorites]

Every time I see one of these AI-generated videos, I can't decide whether I'm grateful that I've never taken LSD, or remorseful that I've never tried LSD.
posted by spoobnooble 3D: the spoobening at 5:27 PM on June 8 [6 favorites]

I’m sure this is a deliberate stunt, but like all of these stunts I am happy to watch it
posted by Going To Maine at 5:53 PM on June 8 [2 favorites]

This is *exquisite*. It only gets funnier on rewatch as you pick up more and more details.
posted by punchtothehead at 5:57 PM on June 8 [3 favorites]

Unironically a better argument for 'AI art' as art ('''art''') then all the more ostensibly respectable attempts at the three letter words from techbros with such a myopic conception of the twrm.
posted by Pachylad at 6:24 PM on June 8 [3 favorites]

Dont know about you, but I'm buying me some Blue Jay's tix now.
posted by OHenryPacey at 6:27 PM on June 8

I seriously can't breathe, and it's not this time because of the air quality.
posted by rpophessagr at 6:36 PM on June 8 [2 favorites]

I wonder if I can buy a shirt with that generated logo on it.
posted by mhoye at 6:40 PM on June 8 [2 favorites]

Someone was selling shirts with the logo. I'm not sure if they still are.
It reminds me of a picture by an AI posted on Reddit, which looked fine, if you just glanced at it, but the more you looked at it, the more wrong you saw.
posted by Spike Glee at 6:49 PM on June 8

Lovecraft could not understand this nonsense, how banal it is
posted by eustatic at 6:56 PM on June 8 [1 favorite]

Y'know, I'd actually watch commercials willingly if they were all at least this unhinged. Rule #1 of advertising is to be unforgettable, and I guarantee anyone who watches that will not forget it, or "lets go Blue Jays" echoing through their mind during the dénouement of... whatever that was.
posted by barc0001 at 6:58 PM on June 8 [4 favorites]

posted by lalochezia at 7:01 PM on June 8 [2 favorites]

When an AI can generate competitive YTP, I'll be worried.
posted by credulous at 7:21 PM on June 8

The word that kept going through my mind as I watched the video was CREEPY.
posted by gentlyepigrams at 8:43 PM on June 8

The line between human beings, and ketchup and mustard slushies, has never been so blurred.
posted by stevis23 at 8:47 PM on June 8 [6 favorites]

So it's interesting to see that the long-awaited sequel to Brian Yuzna's Society is apparently going to be a sports film.

Appropriate to set it in David Cronenberg's home town.
posted by LeRoienJaune at 8:59 PM on June 8 [7 favorites]

It seems like this kind of "fake AI", right? I buy that the images were produced by AI using a really high number of human prompts of incredible specificity, but not that it was spit out whole.
posted by anazgnos at 9:24 PM on June 8 [2 favorites]

So I mean is this a pokerfaced comedy gambit from @JoshShiaman or backdoor astroturfing for @runwayml who would like to hint that they have an edge on their AI media competition with their slightly malevolent generalized AI program
posted by anazgnos at 9:49 PM on June 8

AI is the new flesh.
posted by flabdablet at 11:41 PM on June 8 [7 favorites]

Related: Pepperoni Hug Spot AI-generated ad. Also horrifying, but the tag line is actually sort of … good?
posted by Ishbadiddle at 3:35 AM on June 9 [3 favorites]

I always wondered what baseball was like on the other side of the Event Horizon
posted by CheesesOfBrazil at 3:54 AM on June 9 [5 favorites]

Mrs. Pardo watched with me on my third go-round. I was laughing so hard I couldn't breathe. She just kept exclaiming, "What is going on!? WHAT IS GOING ON!?"

Which made me laugh harder.

So beautiful. No notes.
posted by donpardo at 5:27 AM on June 9 [5 favorites]

Ok, so hear me out:

These things heavily tickle the uncanny valley response, right? And prevailing theories about UV say that you can get to the south of the problem by making things more 'cartoony' (read: representational in an Understanding Comics kinda way). BUT basic intuition tells us that AI generated cartoons (or cartoon versions of...this) would be equally disturbing. Not that I wouldn't love to see some examples. But this seems to be a fruitful vector for improving AI and/or examining basic human aesthetics. At what level of abstraction does this imagery stop being nightmarish on a guttural level?

Worst case scenario, should make for some good music videos and probably act as a great time stamp for future folks.
posted by es_de_bah at 6:03 AM on June 9 [1 favorite]

As someone who loves horror and just doesn't get spectator sports, I found this delightful.
posted by doctornemo at 7:05 AM on June 9 [4 favorites]

They forgot the "-fungus -cannibalism -bodyhorror" tags.

(I don't 100% know how these prompts work.)
posted by Foosnark at 7:20 AM on June 9

I knew that the Jays have managed to sell 215,650 hot dogs on their 4 Loonie Dog Nights but I didn't realize that all those hotdogs were laced with acid.
posted by cirhosis at 7:20 AM on June 9 [5 favorites]

At what level of abstraction does this imagery stop being nightmarish on a guttural level

I don't know if peoples' heads being enveloped together by ketchup-and-mustard smoothies while a child drinks a beer until his face melts and the stadium inexplicably explodes is realistically ever going to hit that point
posted by We put our faith in Blast Hardcheese at 7:38 AM on June 9 [9 favorites]

Every time I see one of these AI-generated videos, I can't decide whether I'm grateful that I've never taken LSD, or remorseful that I've never tried LSD.

This seems like a good prompt (heh) for something that - months later, so ancient in AI circles - remains my favorite example of human creative brilliance paired with the purest fucking acid trip flavor of generative art (NSFW in the “extremely brief flashes of acid trip nudity when the AI feedback loop hits a peak” sense, sound absolutely required fo fully appreciate).

So fucking good.
posted by Ryvar at 8:16 AM on June 9 [1 favorite]

(Worth noting: this is the kind of result you can get with a human thoroughly in the driver seat using generative AI as a glorified Photoshop Filter.)
posted by Ryvar at 8:29 AM on June 9 [2 favorites]

Hm. I had a look at the Blue Jays promotional days schedule, and didn't see Eldritch Horrors and Gouting Ichor Day.

But judging by the video, it might overlap with $1 Hot Dog Night?
posted by mandolin conspiracy at 8:47 AM on June 9 [5 favorites]

Look at the improvement in image quality for Midjourney compared to prior versions. And then look at the timeframe. I suspect this unintentional horror show stuff is a blip.
posted by leotrotsky at 9:15 AM on June 9

OMG, this is great, and all the other AI commercials in the comments are satisfying an itch I didn't even know I had!
posted by hydra77 at 11:50 AM on June 9 [1 favorite]

Everyone who clicks has to do a sanity roll now
posted by umbú at 5:39 AM on June 10 [3 favorites]

From the "same 25 jokes" article:

when asked for a joke, ChatGPT frequently returns, "Why did the tomato turn red? / Because it saw the salad dressing."

Starter set for developing a Voight-Kampff test, maybe?
posted by gimonca at 6:44 AM on June 10 [2 favorites]

Wow, they recovered the famous Event Horizon outtakes!

Researchers discover that ChatGPT repeats the same 25 jokes over and over

As most people do. Turns out the easiest way to beat the Turing test is a mirror with nothing behind it.
posted by snuffleupagus at 8:04 AM on June 10 [1 favorite]

When the brain matter explodes from the guy's ear, I think that may be my favorite part.

Or maybe the deformed child swilling beer. It's a tough call.
posted by Windopaene at 10:10 AM on June 10

Joe Biden and Trump Eating Spaghetti

AI generated porn sounds like a whole new genre now.
posted by jeffburdges at 10:03 AM on June 11 [1 favorite]

I have never laughed so hard at something so terrifying
posted by supermedusa at 12:22 PM on June 11 [3 favorites]

I've laughed so hard every time I've watched this.

We'll see if the investors who follow FinGPT find it so amusing
posted by jeffburdges at 4:09 PM on June 12

I hate to threadsit...

But I just can't stop reposting this everywhere and laughing...
posted by Windopaene at 4:58 PM on June 12 [2 favorites]

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