Can biaised TV coverage of motorsports events be bought?
October 14, 2002 5:06 PM Subscribe
Can biaised TV coverage of motorsports events be bought? The Aussport Post says it can. According to the linked article, Ford Australia signed a deal with Network 10, which has exclusive rights to telecast the V8 Supercars series, ensuring that other car manufacturers would be unable to advertise during telecasts of the series, in addition to guarantees of a certain amount of coverage of their cars during the series. Ironically, the car that lead the first 30 laps of the biggest race of the year, the Bathurst 1000, did not carry any Ford signage.
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