Sony writes salon article
December 2, 2002 10:54 PM Subscribe
Sony writes 'article' for Salon. In an effort to find new revenue streams, Salon has published an ad/article written by Sony Corp. National Geographic and Parent Soup have also published ad/articles, though the New York Times said no. While the articles do not directly reference Sony products, the feature people who do fascinating things with technology... technology which, it just so happens, is advertised conveniently right next to the technology featuring passage. Is this sort of thing ever ethical? If so, what sort of disclosures are necessary. Clearly the ad/articles are intended to appear to be regular content.
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