January 30, 2003 2:55 PM Subscribe
The critique of mass society has been one of the most powerful forces driving consumerism for more than 40 years. This is an article written by Joseph Heath and Andrew Potter for This Magazine. They raise the question; if we all hate consumerism, how come we can't stop shopping? They say that consumerism is not based conformity, as seen in movies like Fight Club and American Beauty, but is based on distinction.
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