July 2, 2000
3:17 AM Subscribe
Dial a CEO: Every month, Working Assets Long Distance, a phone plan managed by a progressive San Francisco-based citizen-action group dedicated to environmental and social-justice issues, highlights on its customers' phone bill two issues currently under debate (violence against women, gun control, road-building in national parks, etc.), plus the telephone numbers of the top corporate or political people involved in the issue, whose cage you can rattle at no charge. Targets have included senators, congressmen and the US president, as well as CEOs like Exxon/Mobil's Lee Raymond and Home Depot's Arthur Blank. "It's important to target the CEOs directly because they have ultimate responsibility for these issues," says Working Assets citizen action director Janet Nudelman. "They don't like it when they receive four or five thousand calls, but it certainly gets their attention"
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