A critique of Operation Pretentious Platitude
March 22, 2003 5:50 PM Subscribe
Operation Pretentious Platitude One of the awful aspects of "Operation Iraqi Freedom" is having to listen to this name used without irony. "It all comes down to branding" ... "Don't waste a public relations opportunity -- remember that the operation name is the first bullet in the war of images." "Churchill ... warned specifically against using words that imply an "overconfident sentiment." He knew as well as anyone how history delights in throwing unforeseen ironies our way." Here's a list of mostly recent real names. But how about "Operation Rouge-wearing Caliph"? "Operation Evangelical Fatwa"? "Operation Expect No Mercy From Our Privet Bush"? "Operation Overpriced Cannon"? "Operation Irate Economy"? "Operation International-law-ignoring Manticore"?. Try for yourself. (Here's how it's done).
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