Campaigns track voters' personal data.
January 20, 2004 8:25 PM Subscribe
Campaigns track voters' personal data. Ever wonder why you get mail and calls from particular political groups, and not others? Turns out the political parties are developing far richer datasets on individuals than the government is. Aristotle International, Inc. (mentioned in the article) is the giant in the field, but there's much smaller ones all over the place (Weave, for instance, helps with environmental activism, and Local Victory is an example on the right). On the one hand, with limited resources, campaigns would say they must do this. On the other hand (as the article points out) it may partially explain why fewer and fewer seem to participate in the electoral process.
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