American brands taking a hit in the new world order
June 6, 2004 9:19 PM Subscribe
Consumers send 'warning sign' to US brands Tom Miller, the managing director of NOP World, said worsening attitudes to the county's products could damage US business. "It's not like there's a massive boycott," said Miller. "Instead, it seems to be an erosion of support. It's not falling off the face of the earth, but it is clearly a warning sign for brands."
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